Some­thing for ev­ery­one

UNIQLO LifeWear Au­tumn/Win­ter 2016 of­fers items and fash­ion co­or­di­na­tion ideas that work per­fectly for each oc­ca­sion

The Sun (Malaysia) - - FASHION -

A Stimes change, so do our val­ues and life­styles. Many of us now pri­ori­tise emo­tional over ma­te­rial needs. We seek no more than what we be­lieve is truly im­por­tant. As so­ci­ety em­braces more di­ver­sity, many of us are care­fully choos­ing fash­ions that match our life­styles. Wardrobes in­cor­po­rat­ing com­fort­able cloth­ing for a wide range of oc­ca­sions re­flect the times in which we live.

“At UNIQLO, we be­lieve that in­di­vid­u­al­ity in fash­ion comes from within. It's how you wear your clothes, not the clothes them­selves. So, we fo­cus re­lent­lessly on you, the wearer,” says UNIQLO South-east Asia CEO Taku Morikawa.

“We recog­nise that the more com­fort­able your ap­parel is, the more you'll want to wear it. We're con­stantly mon­i­tor­ing and re­flect­ing on what peo­ple are wear­ing so we can fill the world with qual­ity.”

1 Essen­tials A range of qual­ity ba­sics that em­body UNIQLO's on­go­ing quest for per­fec­tion

Jeans, chino pants, cot­ton shirts, and knitwear are essen­tials for the wardrobes of ev­ery­one ev­ery­where. Times spent wear­ing such items re­main with us as pre­cious mem­o­ries. UNIQLO's essen­tials al­low peo­ple to ex­press them­selves nat­u­rally when­ever and wher­ever they want to.

Its ath­leisure and other lines re­flect a con­tem­po­rary pref­er­ence for items that are com­fort­able and al­low easy move­ment, while look­ing equally great on the sports field or while out on the town. UNIQLO strives for per­fec­tion in ba­sics that match a de­sire for fash­ion that works ef­fort­lessly in all sorts of sit­u­a­tions.

2 Work Nat­u­ral, flex­i­ble, and neat styling that ev­ery­one likes

Work wear styling is broad­en­ing as work prac­tices and en­vi­ron­ments be­come more di­verse. It none­the­less re­mains im­per­a­tive to look your best. UNIQLO of­fers nu­mer­ous items in neat and min­i­mal­ist styles that com­ple­ment per­son­al­i­ties and keep peo­ple warm and com­fort­able all-day long.

3 Sport Daily wear that is also great for sports and en­joy­ing the great out­doors More and more peo­ple en­gage in yoga or go for a run be­fore work, or go shop­ping and want cloth­ing that works well all day in those sit­u­a­tions. UNIQLO there­fore has cre­ated an ar­ray of func­tional items that do just that, em­ploy­ing fab­rics that wick away sweat and dry quickly, re­tain heat, block out the wind, re­pel wa­ter or are breath­able. And while keep­ing peo­ple com­fort­able, the cloth­ing also looks great when go­ing out on the town. Com­bin­ing healthy func­tion­al­ity, great looks and com­fort; Quintessen­tially UNIQLO.

4 Home Keep­ing your mind and body com­fort­able There is lit­tle more re­lax­ing than read­ing a book in bed, drink­ing a cup of cof­fee or just laz­ing on the couch to re­gain your en­ergy, which is why UNIQLO cre­ated a line of cloth­ing in fab­rics that are so gen­tle on the skin and so com­fort­able that you al­most for­get you have the on.

5 Kids & Baby Keep­ing our lit­tle ones stylish, com­fort­able and safe as they dis­cover the world UNIQLO's Kids & Baby line-up is re­plete with highly func­tional items that match kids' life­style and ac­tiv­ity needs. The range in­cludes Tshirts em­ploy­ing heat re­ten­tive and quick dry­ing fab­rics, stretch­able easy – pants, and easy wash­able out­er­wear. Its at­ten­tion to de­tail also ex­tends fea­tures that pre­vents bur­den­ing sen­si­tive skin and in­ner­wear whose stitch­ing does not touch the skin. It is also im­por­tant for chil­dren and care­tak­ers that items are easy to slip on and re­move. UNIQLO thus of­fer zip­pers that chil­dren find easy to use. Its cloth­ing is de­signed to be durable and help chil­dren be­come more com­fort­able and self-re­liant.

6 Magic for All Magic for All project cel­e­brates the com­ple­tion of first year with fun new items

The new lines for this sea­son are Var­sity and Out­doors. The in­spi­ra­tion for the Var­sity line was fash­ion and ath­letic life­styles of col­lege cam­puses across the United States, pre­sented in vin­tage styles. Knits and sweats fea­ture col­lege-style lo­gos in­cor­po­rat­ing pop­u­lar char­ac­ters. The Out­door range ex­tends from knits and flan­nel shirts to pop­u­lar Ul­tra Light Down styles for keep­ing warm, and look­ing cool while out and about, in the au­tumn and win­ter. The line-up in­cludes retro styling in chic hues and fun items that lure look­ers into want­ing to find the char­ac­ters.

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