The Sun (Malaysia)

Something for everyone

UNIQLO LifeWear Autumn/Winter 2016 offers items and fashion coordinati­on ideas that work perfectly for each occasion

-

A Stimes change, so do our values and lifestyles. Many of us now prioritise emotional over material needs. We seek no more than what we believe is truly important. As society embraces more diversity, many of us are carefully choosing fashions that match our lifestyles. Wardrobes incorporat­ing comfortabl­e clothing for a wide range of occasions reflect the times in which we live.

“At UNIQLO, we believe that individual­ity in fashion comes from within. It's how you wear your clothes, not the clothes themselves. So, we focus relentless­ly on you, the wearer,” says UNIQLO South-east Asia CEO Taku Morikawa.

“We recognise that the more comfortabl­e your apparel is, the more you'll want to wear it. We're constantly monitoring and reflecting on what people are wearing so we can fill the world with quality.”

1 Essentials A range of quality basics that embody UNIQLO's ongoing quest for perfection

Jeans, chino pants, cotton shirts, and knitwear are essentials for the wardrobes of everyone everywhere. Times spent wearing such items remain with us as precious memories. UNIQLO's essentials allow people to express themselves naturally whenever and wherever they want to.

Its athleisure and other lines reflect a contempora­ry preference for items that are comfortabl­e and allow easy movement, while looking equally great on the sports field or while out on the town. UNIQLO strives for perfection in basics that match a desire for fashion that works effortless­ly in all sorts of situations.

2 Work Natural, flexible, and neat styling that everyone likes

Work wear styling is broadening as work practices and environmen­ts become more diverse. It nonetheles­s remains imperative to look your best. UNIQLO offers numerous items in neat and minimalist styles that complement personalit­ies and keep people warm and comfortabl­e all-day long.

3 Sport Daily wear that is also great for sports and enjoying the great outdoors More and more people engage in yoga or go for a run before work, or go shopping and want clothing that works well all day in those situations. UNIQLO therefore has created an array of functional items that do just that, employing fabrics that wick away sweat and dry quickly, retain heat, block out the wind, repel water or are breathable. And while keeping people comfortabl­e, the clothing also looks great when going out on the town. Combining healthy functional­ity, great looks and comfort; Quintessen­tially UNIQLO.

4 Home Keeping your mind and body comfortabl­e There is little more relaxing than reading a book in bed, drinking a cup of coffee or just lazing on the couch to regain your energy, which is why UNIQLO created a line of clothing in fabrics that are so gentle on the skin and so comfortabl­e that you almost forget you have the on.

5 Kids & Baby Keeping our little ones stylish, comfortabl­e and safe as they discover the world UNIQLO's Kids & Baby line-up is replete with highly functional items that match kids' lifestyle and activity needs. The range includes Tshirts employing heat retentive and quick drying fabrics, stretchabl­e easy – pants, and easy washable outerwear. Its attention to detail also extends features that prevents burdening sensitive skin and innerwear whose stitching does not touch the skin. It is also important for children and caretakers that items are easy to slip on and remove. UNIQLO thus offer zippers that children find easy to use. Its clothing is designed to be durable and help children become more comfortabl­e and self-reliant.

6 Magic for All Magic for All project celebrates the completion of first year with fun new items

The new lines for this season are Varsity and Outdoors. The inspiratio­n for the Varsity line was fashion and athletic lifestyles of college campuses across the United States, presented in vintage styles. Knits and sweats feature college-style logos incorporat­ing popular characters. The Outdoor range extends from knits and flannel shirts to popular Ultra Light Down styles for keeping warm, and looking cool while out and about, in the autumn and winter. The line-up includes retro styling in chic hues and fun items that lure lookers into wanting to find the characters.

 ??  ??
 ??  ??
 ??  ??
 ??  ??
 ??  ??
 ??  ??
 ??  ??

Newspapers in English

Newspapers from Malaysia