Chal­lenge your­selves at Sepang

The Sun (Malaysia) - - MEDIA & MARKETING -

THE Great East­ern Viper Chal­lenge 2016 is part of Great East­ern Life’s “Live Great” pro­gramme. It is the first in­te­grated health and well­ness pro­gramme by an in­sur­ance com­pany in the re­gion. Since the in­cep­tion of the pro­gramme, Great East­ern Life As­sur­ance has rolled out nu­mer­ous pop­u­lar events such as the sig­na­ture Live Great Run, FitForLife Health Fair and the Largest Zumba Fit­ness Party.

This year, 10,000 mighty war­riors took on chal­lenges to prove their grit, strength and de­ter­mi­na­tion at the sec­ond in­stal­ment of the Great East­ern Viper Chal­lenge 2016 at Great East­ern Viper Arena and Great East­ern Gent­ing King of the Moun­tain. Up next is the Great East­ern Viper Chal­lenge Sepang.

“In ful­fill­ing Great East­ern’s brand as­pi­ra­tions as a Life Com­pany, we hope to in­spire Malaysians to live health­ier and bet­ter. As the ti­tle spon­sor for Great East­ern Viper Chal­lenge 2016, we recog­nise how the chal­leng­ing ob­sta­cle course can mo­ti­vate ev­ery­one, es­pe­cially our youth, to adopt a health­ier life­style in ev­ery way – phys­i­cally and men­tally.

“The event pro­motes not only a well-bal­anced and holis­tic idea of good health but also emo­tional well­ness to fos­ter ca­ma­raderie and team­work,” said Great East­ern Life direc­tor and CEO Datuk Koh Yaw Hui.

Great East­ern Life As­sur­ance, the ti­tle spon­sor for the Viper Chal­lenge, is bent on mo­ti­vat­ing par­tic­i­pants and push­ing them out of their com­fort zones and be­yond their lim­its to prove their phys­i­cal strength and men­tal en­durance. Par­tic­i­pants were re­quired to run, jump, slide, climb and crawl their way along a 10km route to reach the fin­ish line.

In to­tal, par­tic­i­pants faced 15 chal­lenges along the route, which in­cluded a hor­i­zon­tal rock climb­ing wall and a four-me­tre peg wall.

The third Great East­ern Viper Chal­lenge 2016 in­stal­ment will be held at Sepang In­ter­na­tional Cir­cuit on Nov 5, 2016.

Regis­tra­tion is open on the of­fi­cial Viper Chal­lenge web­site.

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