Take ad­van­tage of mo­bile-com­merce, Face­book tells busi­nesses

The Sun (Malaysia) - - SUNBIZ -

KUALA LUMPUR: Lo­cal busi­nesses, big or small, should em­brace mo­bile-com­merce by adopt­ing mo­bile strate­gies in con­duct­ing their daily op­er­a­tions, says Face­book.

Face­book Malaysia coun­try di­rec­tor Ni­cole Tan said smart­phones are in­creas­ingly be­com­ing es­sen­tial with over 62% of peo­ple check­ing their phones more than 30 times a day. Dur­ing this pe­riod, they will also check their Face­book feed over 14 times.

“About 94% of Malaysians on Face­book dis­cover prod­ucts and brands on the plat­form, lead­ing to three in five pur­chas­ing prod­ucts af­ter dis­cov­ery. With one in two Malaysian in­ter­net users shop­ping on mo­bile, mcom­merce has seen a 300% faster growth than e-com­merce this year,” she told a press con­fer­ence af­ter the “Mo­bile Moves Com­merce” event here yes­ter­day.

The event hosted by Face­book gath­ered busi­nesses, in­dus­try ex­perts and mar­keters to help them reach to­day mo­bile-first con­sumers.

Tan said there are huge un­tapped op­por­tu­ni­ties in this space with a US$937 mil­lion (RM3.9 bil­lion) gap be­tween Malaysia’s dig­i­tal au­di­ence and busi­ness in­vest­ments.

Ear­lier, in her pre­sen­ta­tion, Tan said mo­bile strate­gies will also have a ma­jor im­pact on off­line sales with 49% of store pur­chases be­ing in­flu­enced by dig­i­tal in­ter­ac­tions. – Ber­nama

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