Take advantage of mobile-commerce, Facebook tells businesses

KUALA LUMPUR: Local businesses, big or small, should embrace mobile-commerce by adopting mobile strategies in conducting their daily operations, says Facebook.

Facebook Malaysia country director Nicole Tan said smartphones are increasingly becoming essential with over 62% of people checking their phones more than 30 times a day. During this period, they will also check their Facebook feed over 14 times.

“About 94% of Malaysians on Facebook discover products and brands on the platform, leading to three in five purchasing products after discovery. With one in two Malaysian internet users shopping on mobile, mcommerce has seen a 300% faster growth than e-commerce this year,” she told a press conference after the “Mobile Moves Commerce” event here yesterday.

The event hosted by Facebook gathered businesses, industry experts and marketers to help them reach today mobile-first consumers.

Tan said there are huge untapped opportunities in this space with a US$937 million (RM3.9 billion) gap between Malaysia’s digital audience and business investments.

Earlier, in her presentation, Tan said mobile strategies will also have a major impact on offline sales with 49% of store purchases being influenced by digital interactions. – Bernama