Bank Rakyat: RM21 bil­lion ap­proved for fi­nanc­ing prod­ucts

The Sun (Malaysia) - - SUNBIZ -

KUALA LUMPUR: Malaysia’s largest Is­lamic co­op­er­a­tive bank, Bank Rakyat, has ap­proved RM21 bil­lion for its fi­nanc­ing prod­ucts – per­sonal; home; auto and mo­tor­cy­cle; ed­u­ca­tion; mi­cro; and credit cards as of Sept 30, 2016.

Chief op­er­at­ing of­fi­cer Md Khairud­din Ar­shad said the bank has achieved 95% ap­proval tar­get for fi­nanc­ing prod­ucts this year mainly driven by the pick-up in per­sonal fi­nanc­ing growth.

“This is mainly due to the bank’s ag­gres­sive mar­ket­ing and pro­mo­tional drives from ear­lier this year de­spite a more chal­leng­ing en­vi­ron­ment lo­cally and glob­ally,” he told re­porters af­ter the launch of #BankRaky­atCares cam­paign here yes­ter­day.

He said the cam­paign, from Satur­day to March 31, 2017, is aimed at pro­mot­ing the bank’s per­sonal fi­nanc­ing-i, home fi­nanc­ing-i, auto and mo­tor­cy­cle fi­nanc­ing-i, credit card-i, debit card-i, term de­posit-i ac­count and pawn broking-i.

“The prod­ucts we are pro­mot­ing will ben­e­fit cus­tomers in plan­ning their fi­nances ef­fec­tively, and prizes worth al­most RM1 mil­lion are be­ing of­fered,” he said.

To par­tic­i­pate, cus­tomers need to send an short mes­sage ser­vice for each prod­uct pro­moted by the bank.

Cus­tomers can visit www. bankrakyat.com.my or www.irakyat. com.my for fur­ther in­for­ma­tion on the cam­paign, he said. – Ber­nama

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