REEBOK has tapped Gigi Hadid to front its latest campaign about female empowerment.
The athletic wear company revealed a first look at Hadid as the new ambassador for its #PerfectNever movement, challenging women to accept their bodies and feel empowered through physical fitness.
In an 11-second promotional video, Hadid shadow boxes for the cameras. In the photo campaign, she also steps into the ring donning boxing gloves and assorted athletic wear from the brand.
"Wor k i n g out isn't only physical for me. It's mental. It helps me escape the noise in my head. It's the only time my mind goes quiet," she said in a
Gigi Hadid is the newest face for Reebok.