New re­cruit

The Sun (Malaysia) - - STYLE -

REEBOK has tapped Gigi Ha­did to front its lat­est cam­paign about fe­male em­pow­er­ment.

The ath­letic wear com­pany re­vealed a first look at Ha­did as the new am­bas­sador for its #Per­fec­tNever move­ment, chal­leng­ing women to ac­cept their bod­ies and feel em­pow­ered through phys­i­cal fit­ness.

In an 11-sec­ond pro­mo­tional video, Ha­did shadow boxes for the cam­eras. In the photo cam­paign, she also steps into the ring don­ning box­ing gloves and as­sorted ath­letic wear from the brand.

"Wor k i n g out isn't only phys­i­cal for me. It's men­tal. It helps me es­cape the noise in my head. It's the only time my mind goes quiet," she said in a


Gigi Ha­did is the new­est face for Reebok.

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