Awaken your skin
SKIN dehydration is a problem that most women struggle with, no matter their age or skin type. In your youth, dry skin feels and looks rough to touch. If treated, it quickly returns to a healthy state. However, as you age, these slightly rough spots become the very first areas that are prone to ageing. In fact, dryness at the dermis level results in major signs of ageing. This type of ageing is caused by disruption in the maturation process of the epidermis cells.
According to Geraldine Yap, Education Manager of KOSE Malaysia, the culprit behind this is “ageing cells”.
“Ageing cells are created when fibroblasts in the dermis stop growing due to the influence of ageing and oxidation stress. These ageing cells become bloated, and chronically secrete damaging factors (cytokines, such as IL-6) to disrupt the maturity cycle of epidermal cells, making them unable to fully mature. When this happens, these immature cells build up on skins’ surface layer, resulting in what we see in the mirror as lack of firmness and elasticity, dryness, fine lines, wrinkles and more. It’s a never-ending vicious cycle,” she explained.
Therefore, one of the most effective ways to prevent ageing is to prevent dehyration. In order to provide skin with continuous hydration, the stratum corneum’s capacity needs to be enhanced and repaired.
In 2011, KOSE introduced Infinity Deep Moisture Concentrate, an intense essence that addressed skin dryness and ageing.
“Women with dehydrated skin fell in love with it instantly, and since then, it has grown to become of the signature skincare products within the Infinity range. To date, more than 350,000 units have been sold,” shared Masaaki Hara, Managing Director of KOSE Malaysia.
Now, Infinity Deep Moisture Concentrate is back with a new image and advanced formula, plus two new products – Infinity Advanced Moisture Concentrate Lotion (a lotion that generously hydrates your epidermal cells to awaken the true beauty of your skin) and Infinity Advanced Moisture Concentrate Serum (a moisturiser that delivers concentrated hydration to your epidermal cells, invigorating skin to gently erase the first signs of ageing). the fore, followed by the honey and vibrant patchouli. An irresistible narcotic effect and a wave of heat like a soft enveloping and voluptous sirocco wind. An invitation to desire and a fragrance of escape.
Lady Million Prive retails at RM478 for 80ml.