Awaken your skin

The Sun (Malaysia) - - STYLE -

SKIN de­hy­dra­tion is a prob­lem that most women strug­gle with, no mat­ter their age or skin type. In your youth, dry skin feels and looks rough to touch. If treated, it quickly re­turns to a healthy state. How­ever, as you age, these slightly rough spots be­come the very first ar­eas that are prone to age­ing. In fact, dry­ness at the der­mis level re­sults in ma­jor signs of age­ing. This type of age­ing is caused by dis­rup­tion in the mat­u­ra­tion process of the epi­der­mis cells.

Ac­cord­ing to Geral­dine Yap, Ed­u­ca­tion Man­ager of KOSE Malaysia, the cul­prit be­hind this is “age­ing cells”.

“Age­ing cells are cre­ated when fi­brob­lasts in the der­mis stop grow­ing due to the in­flu­ence of age­ing and ox­i­da­tion stress. These age­ing cells be­come bloated, and chron­i­cally se­crete dam­ag­ing fac­tors (cy­tokines, such as IL-6) to dis­rupt the ma­tu­rity cy­cle of epi­der­mal cells, mak­ing them un­able to fully ma­ture. When this hap­pens, these im­ma­ture cells build up on skins’ sur­face layer, re­sult­ing in what we see in the mir­ror as lack of firm­ness and elas­tic­ity, dry­ness, fine lines, wrin­kles and more. It’s a never-end­ing vi­cious cy­cle,” she ex­plained.

There­fore, one of the most ef­fec­tive ways to pre­vent age­ing is to pre­vent de­hyra­tion. In or­der to pro­vide skin with con­tin­u­ous hy­dra­tion, the stra­tum corneum’s ca­pac­ity needs to be en­hanced and re­paired.

In 2011, KOSE in­tro­duced In­fin­ity Deep Mois­ture Con­cen­trate, an in­tense essence that ad­dressed skin dry­ness and age­ing.

“Women with de­hy­drated skin fell in love with it in­stantly, and since then, it has grown to be­come of the sig­na­ture skin­care prod­ucts within the In­fin­ity range. To date, more than 350,000 units have been sold,” shared Masaaki Hara, Man­ag­ing Di­rec­tor of KOSE Malaysia.

Now, In­fin­ity Deep Mois­ture Con­cen­trate is back with a new im­age and ad­vanced for­mula, plus two new prod­ucts – In­fin­ity Ad­vanced Mois­ture Con­cen­trate Lo­tion (a lo­tion that gen­er­ously hy­drates your epi­der­mal cells to awaken the true beauty of your skin) and In­fin­ity Ad­vanced Mois­ture Con­cen­trate Serum (a mois­turiser that de­liv­ers con­cen­trated hy­dra­tion to your epi­der­mal cells, in­vig­o­rat­ing skin to gen­tly erase the first signs of age­ing). the fore, fol­lowed by the honey and vi­brant patchouli. An ir­re­sistible nar­cotic ef­fect and a wave of heat like a soft en­velop­ing and volup­tous sirocco wind. An in­vi­ta­tion to de­sire and a fra­grance of es­cape.

Lady Mil­lion Prive re­tails at RM478 for 80ml.

Paco Ra­banne 1 Mil­lion Prive and Lady Mil­lion Prive.

The In­fin­ity Ad­vanced Mois­ture Con­cen­trate skin­care range.

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