Absolute comfort
NAELOFAR HIJAB’S latest collection – “Pretty Women” – invokes an understated elegance with its simplistic design. Synonymous with Naelofar Hijab’s trademark easeof-wear, “Pretty Women” features a classic scalloped design, with drapes over the chest for modesty, yet stylish enough to make an easy transition from day wear to a night out. Its scalloped design also enables new mums to discretely nurse their babies, without drawing unnecessary attention from onlookers. Made from cotton lycra, the “Pretty Women” hijab is lightweight yet stretchable, making it an absolute comfort to wear throughout the day.
In an exclusive online partnership with 11street, the “Pretty Women” collection is now available for consumer purchase at RM55 per piece.
Bruce Lim, Vice President of Merchandising of 11street says: “Partnering a brand as renowned as Naelofar Hijab is one of our impetuses to expand our product offering under the Muslim wear category, which is already comprehensive on its own accord. Yet, we hear our consumers and know what they want, therefore resulting in this exclusive partnership to be the only online platform to feature Naelofar Hijab’s ‘Pretty Women’ collection.”
Noor Neelofa Mohd Noor, Director of Naelofar Hijab also shared, “We are humbled that Naelofar Hijab remains well-received amongst fellow muslimah sisters – both in Malaysia and around the world. Online purchases are shaping up to become an integral part of our orders hence we feel that it is a right time to launch our latest collection, ‘Pretty Women’ on 11street. While we have our own website to promote our range of easyto-wear hijabs, we also understand the significance of partnering with an e-mall giant such as 11street, to reach out to a wider and more global audience. This has thus motivated us to feature the ‘Pretty Women’ collection exclusively on 11street.”
Available in 50 colours, shoppers can now download an 11% discount coupon and redeem it against their “Pretty Women” hijab purchase from Oct 24 to 31. Visit www.11street.my for more information.