Ab­so­lute com­fort

The Sun (Malaysia) - - STYLE -

NAELOFAR HI­JAB’S lat­est col­lec­tion – “Pretty Women” – in­vokes an un­der­stated el­e­gance with its sim­plis­tic de­sign. Syn­ony­mous with Naelofar Hi­jab’s trade­mark easeof-wear, “Pretty Women” fea­tures a clas­sic scal­loped de­sign, with drapes over the chest for mod­esty, yet stylish enough to make an easy tran­si­tion from day wear to a night out. Its scal­loped de­sign also en­ables new mums to dis­cretely nurse their ba­bies, with­out draw­ing un­nec­es­sary at­ten­tion from on­look­ers. Made from cot­ton ly­cra, the “Pretty Women” hi­jab is light­weight yet stretch­able, mak­ing it an ab­so­lute com­fort to wear through­out the day.

In an ex­clu­sive on­line part­ner­ship with 11street, the “Pretty Women” col­lec­tion is now avail­able for con­sumer pur­chase at RM55 per piece.

Bruce Lim, Vice Pres­i­dent of Mer­chan­dis­ing of 11street says: “Part­ner­ing a brand as renowned as Naelofar Hi­jab is one of our im­pe­tuses to ex­pand our prod­uct of­fer­ing un­der the Mus­lim wear cat­e­gory, which is al­ready com­pre­hen­sive on its own ac­cord. Yet, we hear our con­sumers and know what they want, there­fore re­sult­ing in this ex­clu­sive part­ner­ship to be the only on­line plat­form to fea­ture Naelofar Hi­jab’s ‘Pretty Women’ col­lec­tion.”

Noor Neelofa Mohd Noor, Di­rec­tor of Naelofar Hi­jab also shared, “We are hum­bled that Naelofar Hi­jab re­mains well-re­ceived amongst fel­low mus­limah sis­ters – both in Malaysia and around the world. On­line pur­chases are shap­ing up to be­come an in­te­gral part of our or­ders hence we feel that it is a right time to launch our lat­est col­lec­tion, ‘Pretty Women’ on 11street. While we have our own web­site to pro­mote our range of easyto-wear hi­jabs, we also un­der­stand the sig­nif­i­cance of part­ner­ing with an e-mall gi­ant such as 11street, to reach out to a wider and more global au­di­ence. This has thus mo­ti­vated us to fea­ture the ‘Pretty Women’ col­lec­tion ex­clu­sively on 11street.”

Avail­able in 50 colours, shop­pers can now down­load an 11% dis­count coupon and re­deem it against their “Pretty Women” hi­jab pur­chase from Oct 24 to 31. Visit www.11street.my for more in­for­ma­tion.

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