Al­lianz Malaysia launches a new cam­paign to en­cour­age peo­ple

The Sun (Malaysia) - - GOOD VIBES -

AL­LIANZ Malaysia Ber­had has just launched its new brand cam­paign, called Courage Never Fails.

This cam­paign is in line with Al­lianz’s global brand po­si­tion­ing, with the slo­gan “Dare to. We’re with you”.

With this, Al­lianz Malaysia hopes to foster the ex­tra­or­di­nary, coura­geous spirit of ev­ery­day Malaysians through the Courage Never Fails cam­paign, let­ting them know that Al­lianz is there for them as a pil­lar of sup­port, a safety net, and a friend to lean on when times get rough.

“The beauty of courage is that you don’t have to look very far to find it,” said Zakri Khir, chief ex­ec­u­tive of­fi­cer of Al­lianz Malaysia Ber­had and Al­lianz Gen­eral In­sur­ance Com­pany (Malaysia) Ber­had.

“It is all around us – from our loved ones, to our col­leagues, to even the ran­dom per­son on the street.

“Th­ese in­di­vid­u­als are coura­geous, brave and dare to do what’s needed without be­ing asked or re­warded, and they are the un­sung he­roes of our so­ci­ety.

“Our brand cam­paign is about to honour­ing th­ese ex­em­plary in­di­vid­u­als who sim­ply dare to be, and we hope to in­spire acts of brav­ery, fear­less­ness and true grit be­cause Courage Never Fails when Al­lianz is with you.”

The Courage Never Fails cam­paign was launched with the re­lease of a tele­vi­sion com­mer­cial (TVC) and three prod­uct films on so­cial me­dia plat­forms (YouTube and Face­book).

In the lead up to the launch, Al­lianz Malaysia also re­leased a YouTube video en­ti­tled Sis­ters, that has al­ready gar­nered more than a mil­lion views on the video-shar­ing web­site.

Al­lianz Malaysia also reached out to Malaysians through the #Hu­man­sOfCourage con­test on its Face­book page (face­ Al­lianzMalaysia/). Malaysians were en­cour­aged to share sto­ries of coura­geous peo­ple they know from Sept 27 to Oct 17.

To learn more about the cam­paign, visit the Al­lianz Malaysia web­site at al­

(right and far right) Scenes from a video for Al­lianz Malaysia’s Courage Never Fails Cam­paign.

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