Allianz Malaysia launches a new campaign to encourage people
ALLIANZ Malaysia Berhad has just launched its new brand campaign, called Courage Never Fails.
This campaign is in line with Allianz’s global brand positioning, with the slogan “Dare to. We’re with you”.
With this, Allianz Malaysia hopes to foster the extraordinary, courageous spirit of everyday Malaysians through the Courage Never Fails campaign, letting them know that Allianz is there for them as a pillar of support, a safety net, and a friend to lean on when times get rough.
“The beauty of courage is that you don’t have to look very far to find it,” said Zakri Khir, chief executive officer of Allianz Malaysia Berhad and Allianz General Insurance Company (Malaysia) Berhad.
“It is all around us – from our loved ones, to our colleagues, to even the random person on the street.
“These individuals are courageous, brave and dare to do what’s needed without being asked or rewarded, and they are the unsung heroes of our society.
“Our brand campaign is about to honouring these exemplary individuals who simply dare to be, and we hope to inspire acts of bravery, fearlessness and true grit because Courage Never Fails when Allianz is with you.”
The Courage Never Fails campaign was launched with the release of a television commercial (TVC) and three product films on social media platforms (YouTube and Facebook).
In the lead up to the launch, Allianz Malaysia also released a YouTube video entitled Sisters, that has already garnered more than a million views on the video-sharing website.
Allianz Malaysia also reached out to Malaysians through the #HumansOfCourage contest on its Facebook page (facebook.com/ AllianzMalaysia/). Malaysians were encouraged to share stories of courageous people they know from Sept 27 to Oct 17.
To learn more about the campaign, visit the Allianz Malaysia website at allianz.com.my.
(right and far right) Scenes from a video for Allianz Malaysia’s Courage Never Fails Campaign.