A gene-ius so­lu­tion

> Ima­gene Labs’ new DNA-based test kit helps con­sumers choose well­ness op­tions that are cus­tomised to their in­di­vid­ual needs

The Sun (Malaysia) - - FEATURE - BY JEREMY CHEONG

OVER the last few years, the study of ge­net­ics and ge­nomic re­search has grown tremen­dously. Big names in the in­for­ma­tion tech­nol­ogy field such as Ap­ple, Ama­zon Web Ser­vices, Google and IBM have joined the fray to ac­cel­er­ate the pace and growth of re­search even fur­ther.

To­day, one of the ma­jor uses of ge­nomic re­search is for health and well­ness.

On Oct 20, Ima­gene Labs – a life­style sub­sidiary of Asia Ge­nomics and the cur­rent leader in ge­net­ics-driven well­ness in Asia – in­tro­duced its in­no­va­tive DNA-based so­lu­tions for con­sumers to iden­tify their needs based upon nutri­tion, skincare and fit­ness.

This is be­cause all of us have our own unique ge­netic make-up and our bod­ies re­quire spe­cific nu­tri­ents and even ex­er­cise regimes for us to reach our peak health and fit­ness con­di­tion.

Dr Wong Mun Yew, man­ag­ing direc­tor of Ima­gene Labs said: “We’re break­ing new ground in the well­ness space since this is the first time a ge­nomics com­pany is of­fer­ing a com­plete, end-to-end well­ness so­lu­tion for con­sumers in the re­gion.

“Our tests al­low con­sumers to ac­cess truly per­son­alised, sci­ence-based so­lu­tions that cater to their in­di­vid­ual needs.”

To find out what their bod­ies need best, con­sumers should be­gin their jour­ney through the Ori line of test kits.

To be a part of this new evo­lu­tion in ge­nomic re­search, con­sumers can visit AskOri.com, Ima­gene Labs’ new on­line por­tal, which will guide them through the process of se­lect­ing and or­der­ing the kits.

There are three choices of kits – oriSkin, oriVit and oriFit – which iden­tify spe­cific ge­netic mark­ers that im­pact a per­son’s skin, nutri­tion and fit­ness dis­po­si­tions, re­spec­tively.

Ima­gene Labs also of­fers com­bi­na­tion test kits for those want­ing a more in­ten­sive ex­am­i­na­tion. Th­ese in­clude: oriFit Pro, which is a com­bi­na­tion of oriFit and oriVit; oriSkin Pro, which com­bines tests for oriSkin and oriVit, and; oriLife, which tests all three ge­netic as­pects. Wong added: “We have iden­ti­fied a strong mar­ket de­mand for cus­tomised and p-reemp­tive well­ness prod­ucts, as con­sumers in­creas­ingly seek the lat­est in well­ness prod­ucts to make them look, feel, and live bet­ter.

“We want to spear­head this new ap­proach, which was pre­vi­ously re­served for clin­i­cal and di­ag­nos­tic ap­pli­ca­tions.”

What makes Ima­gene Labs’ so­lu­tion even more unique is the fact that con­sumers who or­der the test kit can have it de­liv­ered di­rectly to their doorstep.

The non-in­va­sive test only re­quires a saliva sam­ple. After that, con­sumers just need to send their sam­ples back to Ima­gene Labs’ in-house lab­o­ra­tory via a per­son­alised courier service.

They will then re­ceive their di­ag­nos­tic re­port be­tween two to three weeks, via email.

This per­son­alised re­port iden­ti­fies par­tic­u­lar ge­netic dis­po­si­tions to spe­cific traits, and it will also in­clude eas­ily ac­tion­able rec­om­men­da­tions so that con­sumers can im­me­di­ately be­gin op­ti­mis­ing their well-be­ing.

More­over, after re­ceiv­ing their re­ports, con­sumers will then be able to choose from Ima­gene Labs’ as­sort­ment of cus­tomised prod­ucts and pro­grammes, such as be­spoke fa­cial serums for oriSkin con­sumers, di­etary sup­ple­ments for oriVit con­sumers, and fit­ness plans for oriFit con­sumers.

If you’re in­ter­ested in get­ting to know your body and what it needs, you can visit www.askori.com to pur­chase a test kit, avail­able for a spe­cial in­tro­duc­tory price of RM599.

AMIRUL SYAFIQ MOHD DIN/THESUN

At the launch ... Wong (cen­tre) with (from far left) Ima­gene Labs am­bas­sador Wong Yu Jin, Ima­gene Labs as­sis­tant direc­tor Dr. Lionel Lim, Ima­gene Labs gen­eral man­ager Jia Yi Har, and Ima­gene Lans prod­uct devel­op­ment direc­tor Alina Uchida.

(be­low) One of the new Ori test kits.

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