A gene-ius solution
> Imagene Labs’ new DNA-based test kit helps consumers choose wellness options that are customised to their individual needs
OVER the last few years, the study of genetics and genomic research has grown tremendously. Big names in the information technology field such as Apple, Amazon Web Services, Google and IBM have joined the fray to accelerate the pace and growth of research even further.
Today, one of the major uses of genomic research is for health and wellness.
On Oct 20, Imagene Labs – a lifestyle subsidiary of Asia Genomics and the current leader in genetics-driven wellness in Asia – introduced its innovative DNA-based solutions for consumers to identify their needs based upon nutrition, skincare and fitness.
This is because all of us have our own unique genetic make-up and our bodies require specific nutrients and even exercise regimes for us to reach our peak health and fitness condition.
Dr Wong Mun Yew, managing director of Imagene Labs said: “We’re breaking new ground in the wellness space since this is the first time a genomics company is offering a complete, end-to-end wellness solution for consumers in the region.
“Our tests allow consumers to access truly personalised, science-based solutions that cater to their individual needs.”
To find out what their bodies need best, consumers should begin their journey through the Ori line of test kits.
To be a part of this new evolution in genomic research, consumers can visit AskOri.com, Imagene Labs’ new online portal, which will guide them through the process of selecting and ordering the kits.
There are three choices of kits – oriSkin, oriVit and oriFit – which identify specific genetic markers that impact a person’s skin, nutrition and fitness dispositions, respectively.
Imagene Labs also offers combination test kits for those wanting a more intensive examination. These include: oriFit Pro, which is a combination of oriFit and oriVit; oriSkin Pro, which combines tests for oriSkin and oriVit, and; oriLife, which tests all three genetic aspects. Wong added: “We have identified a strong market demand for customised and p-reemptive wellness products, as consumers increasingly seek the latest in wellness products to make them look, feel, and live better.
“We want to spearhead this new approach, which was previously reserved for clinical and diagnostic applications.”
What makes Imagene Labs’ solution even more unique is the fact that consumers who order the test kit can have it delivered directly to their doorstep.
The non-invasive test only requires a saliva sample. After that, consumers just need to send their samples back to Imagene Labs’ in-house laboratory via a personalised courier service.
They will then receive their diagnostic report between two to three weeks, via email.
This personalised report identifies particular genetic dispositions to specific traits, and it will also include easily actionable recommendations so that consumers can immediately begin optimising their well-being.
Moreover, after receiving their reports, consumers will then be able to choose from Imagene Labs’ assortment of customised products and programmes, such as bespoke facial serums for oriSkin consumers, dietary supplements for oriVit consumers, and fitness plans for oriFit consumers.
If you’re interested in getting to know your body and what it needs, you can visit www.askori.com to purchase a test kit, available for a special introductory price of RM599.
At the launch ... Wong (centre) with (from far left) Imagene Labs ambassador Wong Yu Jin, Imagene Labs assistant director Dr. Lionel Lim, Imagene Labs general manager Jia Yi Har, and Imagene Lans product development director Alina Uchida.
(below) One of the new Ori test kits.