It pays to be loyal

SEPHORA’S Beauty Pass loyalty programme, which allows members to earn points and convert them into Sephora vouchers by purchasing beauty products, was relaunched recently. As part of the programme makeover, Sephora will be introducing the Sephora Gold tier, an exciting addition to the existing Sephora Black and Sephora White tiers.

The revamped programme will give members more opportunities to earn points by writing product reviews and updating their beauty profile online, in addition to shopping at Sephora across Southeast Asia, China, Australia and New Zealand. In return, members can redeem their points for deluxe samples, 10% off rewards and curated beauty sets from the Rewards Boutique.

At the same time, Sephora Gold members can enjoy a complimentary makeover once-a-month, early access to private sales and first access to exclusive product and brand launches in addition to the Sephora Black tier benefits.