It pays to be loyal

The Sun (Malaysia) - - BEAUTY -

SEPHORA’S Beauty Pass loy­alty pro­gramme, which al­lows mem­bers to earn points and con­vert them into Sephora vouch­ers by pur­chas­ing beauty prod­ucts, was re­launched re­cently. As part of the pro­gramme makeover, Sephora will be in­tro­duc­ing the Sephora Gold tier, an ex­cit­ing ad­di­tion to the ex­ist­ing Sephora Black and Sephora White tiers.

The re­vamped pro­gramme will give mem­bers more op­por­tu­ni­ties to earn points by writ­ing prod­uct re­views and up­dat­ing their beauty pro­file on­line, in ad­di­tion to shop­ping at Sephora across South­east Asia, China, Aus­tralia and New Zealand. In re­turn, mem­bers can re­deem their points for deluxe sam­ples, 10% off re­wards and cu­rated beauty sets from the Re­wards Bou­tique.

At the same time, Sephora Gold mem­bers can en­joy a com­pli­men­tary makeover once-a-month, early ac­cess to pri­vate sales and first ac­cess to ex­clu­sive prod­uct and brand launches in ad­di­tion to the Sephora Black tier ben­e­fits.

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