Nestle’s healthier alternative
NESTLE recently launched Nestle Cheerios Oat Crisp, aimed to drive awareness on the importance of early and proactive heart care.
The launch of the breakfast cereal resulted from findings from the Health Ministry, which reported that heart attack was the main cause of a quarter of all hospital fatalities. The findings also suggested that half of the Malaysian population suffer from high cholesterol, which is one of the causes of a heart attack.
“We are what we eat. If we often consume fatty foods and dishes with high cholesterol content, our body will have difficulties breaking down the oil and fat, which may result in clogged arteries and heart failure.
“This reason alone should make us start adopting a healthier diet containing all food groups, such as whole grains and oats,” said consultant dietitian Indra Balaratnam during the event presentation.
Nestle Breakfast Cereal country business manager Nirmalah Thurai added that the cereal was created to suit busy lifestyles many face today. It also provides a healthier alternative. Present at the launch were singer and fitness enthusiast Atilia Haron and actor/model Steve Yap – both who lost their fathers to heart attacks and each, strong advocates in maintaining good heart health and healthy lifestyles.
The Nestle Cheerios Oat Crisp is a ready-to-eat breakfast cereal made from Australian oats with beta glucan. This cereal is currently available in 190g and 400g packs. For more information, please visit the Nestle Malaysia website or join the conversation at #CheeriosCheerYourHeart.
From left: Indra, Nirmalah, Atilia and Yap at the Nestlé Cheerios Oat Crisp launch.