A new shine
INSPIRED by the look and feel of a European colonial bar, luxury watch retailer Red Army Watches celebrates the redesign of its premium outlet in the One Utama shopping mall. Bold linear lines, noble colours and carefully chosen materials such as fine wood, brass and copper characterise the new look of customers’ first address to shop the latest timepieces by Alexander Shorokhoff, Sevenfriday, Corniche, Laco and more.
When entering the store, visitors will be welcomed by “The Arch”, a yellow acrylic and brass textured background which contrasts perfectly with the dark and geometric shapes that serve as the display space for the premium selection of watch brands available. To further enhance the experience of visiting a gallery of art pieces rather than a shop, new wall displays using stone texture emphasise on a clas sic and natural touch in the 500 sq ft retail area.