All ‘dolled’ up for Christ­mas

The Sun (Malaysia) - - MEDIA & MARKETING -

ECURVE gets fes­tive this year-end in line with a doll-themed Christ­mas cam­paign that takes shop­pers back to their child­hood days. The cam­paign runs from Nov 25, 2016 to Jan 1, 2017.

The Christ­mas cam­paign themed “Misty Belle and her BFF comes to life” will fea­ture a mu­si­cal pro­duc­tion pre­sented by a “group of dolls”. The cast will fea­ture Misty Belle, the style god­dess and her friends, who will be per­form­ing twice a day on week­ends at eCurve’s cen­tre atrium dur­ing the cam­paign.

“This year, we’ve tried to cre­ate a uniquely dif­fer­ent at­mos­phere for our vis­i­tors to en­joy when they visit eCurve dur­ing the year-end fes­tive sea­son. The mu­si­cal performance is fun and en­ter­tain­ing, more so as au­di­ences will be able to re­late to the di­verse char­ac­ters fea­tured, be it sporty or geeky, a fash­ion­ista or a foodie, even the cheer­ful so­cial but­ter­fly. We cer­tainly hope our shop­pers will have a good time watch­ing the show,” said eCurve gen­eral man­ager Az­izul Hisham Ah­mad.

An Instagram con­test will run through­out the cam­paign. Shop­pers stand a chance to win a RM100 cash voucher by fol­low­ing eCurve’s Instagram ac­count and up­load­ing a cre­ative photo with a doll box on Instagram with rel­e­vant hash­tags. There will be five win­ners each week.

Shop­pers who spend a min­i­mum of RM200 at any out­let in the mall will also be able to re­deem a Christ­mas Cud­dle bear. For more in­for­ma­tion and up­dates, visit the mall’s Face­book or Instagram page.

Part of eCurve’s fes­tive year-end ac­tiv­i­ties and en­ter­tain­ment.

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