All ‘dolled’ up for Christmas
ECURVE gets festive this year-end in line with a doll-themed Christmas campaign that takes shoppers back to their childhood days. The campaign runs from Nov 25, 2016 to Jan 1, 2017.
The Christmas campaign themed “Misty Belle and her BFF comes to life” will feature a musical production presented by a “group of dolls”. The cast will feature Misty Belle, the style goddess and her friends, who will be performing twice a day on weekends at eCurve’s centre atrium during the campaign.
“This year, we’ve tried to create a uniquely different atmosphere for our visitors to enjoy when they visit eCurve during the year-end festive season. The musical performance is fun and entertaining, more so as audiences will be able to relate to the diverse characters featured, be it sporty or geeky, a fashionista or a foodie, even the cheerful social butterfly. We certainly hope our shoppers will have a good time watching the show,” said eCurve general manager Azizul Hisham Ahmad.
An Instagram contest will run throughout the campaign. Shoppers stand a chance to win a RM100 cash voucher by following eCurve’s Instagram account and uploading a creative photo with a doll box on Instagram with relevant hashtags. There will be five winners each week.
Shoppers who spend a minimum of RM200 at any outlet in the mall will also be able to redeem a Christmas Cuddle bear. For more information and updates, visit the mall’s Facebook or Instagram page.