Chicken chain probed over sug­ges­tive name, menu

The Sun (Malaysia) - - NEWS WITHOUT BORDERS -

BEI­JING: Au­thor­i­ties are in­ves­ti­gat­ing a Shang­hai-based fried chicken chain for pos­si­ble vi­o­la­tions of so­cial or­der over its sex­u­ally sug­ges­tive name – “Call a Chick” – and menu items, the Shang­hai Daily re­ported yes­ter­day.

Chick, or chicken, is slang for pros­ti­tute in Chi­nese. The news­pa­per said the restau­rant of­fered menu items that in­cluded “vir­gin chick” (spring chicken) and “chick’s sex part­ner” (bev­er­ages).

It also ran a sug­ges­tive pro­mo­tion slo­gan ti­tled “Sat­is­fy­ing all your ex­pec­ta­tions over chicks”.

The news­pa­per said Call a Chick first came un­der fire in the west­ern province of Sichuan when a woman com­plained to the me­dia af­ter her eight-year-old son kept ask­ing her its mean­ing.

The Shang­hai In­dus­trial and Com­mer­cial Ad­min­is­tra­tive Bureau said it had launched an in­ves­ti­ga­tion, the news­pa­per said.

“The con­tent in­volved could vi­o­late so­cial or­der,” it quoted Li Hua, deputy di­rec­tor of the ad­ver­tise­ment depart­ment of the bureau, as say­ing.

Laws ban ad­ver­tise­ments that un­der­mine pub­lic or­der or vi­o­late eth­i­cal stan­dards. Of­fend­ers can face fines of up to one mil­lion yuan (RM640,000) and have their busi­ness li­cense re­voked, the daily said.

The com­pany ex­plained in a mi­croblog post­ing at the week­end that it had been tar­get­ing 18 to 28-year-olds.

It ac­knowl­edged that its mar­ket had changed and that the lan­guage in its mar­ket­ing and menu were no longer ap­pro­pri­ate and had been cor­rected.

It also apol­o­gised to the woman in Sichuan and any other cus­tomers who found the lan­guage “ill-suited”. – Reuters

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