RA­TIO­NALE AND AIM

The Sun (Malaysia) - - MEDIA & MARKETING -

Nip­pon Paint re­named the com­pe­ti­tion in view of its ex­pan­sion and aim to be­come Asia’s lead­ing in­te­rior de­sign and ar­chi­tec­ture com­pe­ti­tion. One of the de­vel­op­ments un­der this new ad­vance­ment in­cluded this year’s com­pe­ti­tion where the Emerg­ing Pro­fes­sional cat­e­gory pro­vided young pro­fes­sion­als a plat­form to ex­pand their hori­zons and sharpen their skills.

Nip­pon Paint group gen­eral man­ager Gla­dys Goh shared that Nip­pon Paint and IJM Land’s main in­ten­tion was to nur­ture the next gen­er­a­tion of de­sign­ers and pro­vide them a plat­form to show­case their tal­ents.

Talk­ing about the ex­pan­sion at the awards cer­e­mony, she said: “For 2016, we broke new grounds by in­tro­duc­ing a theme that re­wards par­tic­i­pants to get out of their com­fort zones, to ven­ture on new paths, and de­liver ideas with­out bound­aries – yet stay­ing true to in­her­ent com­po­nents such as en­vi­ron­men­tal sus­tain­abil­ity and com­mu­nity cen­tric­ity. In line with our vi­sion in nur­tur­ing de­sign tal­ents, we in­tro­duced the Emerg­ing Pro­fes­sional cat­e­gory to ex­pand our sphere of im­pact to en­com­pass both stu­dents and young pro­fes­sion­als. I’m pleased to see how some of them have grown tremen­dously in con­fi­dence and ca­pa­bil­i­ties, be­ing bolder in their ideas and con­cepts.” ideation, and ex­e­cu­tion, which is good in­di­ca­tion that the sub­mis­sions we’ve re­ceived for AYDA 2016 are of the high­est qual­ity and re­flects the in­creas­ing ef­forts that the par­tic­i­pants have put in,” chief judge for the stu­dent’s cat­e­gory Sarly Adre Sarkum said.

IJM Land man­ag­ing di­rec­tor Ed­ward Chong also shared the same sen­ti­ments. “As a de­vel­oper, I was most im­pressed not only with the di­ver­sity of ideas but the thought that has gone into the prepa­ra­tion of the sub­mis­sions. These up-and-com­ing de­sign­ers high­lighted the fu­ture of de­sign con­cepts – vi­sion­ary, for­ward-think­ing, and en­vi­ron­men­tally sus­tain­able while bear­ing hall­marks of their in­di­vid­u­al­ity,” said Chong.

From left: Goh with stu­dent cat­e­gory in­te­rior de­sign brief gold win­ner Chai Min Li, stu­dent cat­e­gory ar­chi­tec­ture brief gold win­ner David Nee Zhi Kang, emerg­ing pro­fes­sional cat­e­gory ar­chi­tec­ture brief gold win­ner Maryam Za­ma­lik, emerg­ing pro­fes­sional cat­e­gory in­te­rior de­sign brief gold win­ner Goh Sow Yee and Chong at AYDA Malaysia 2016.

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