The Sun (Malaysia)

A modest affair

- BY YEO CHIA HUI

COACH recently opened its new Malaysian flagship store at Pavilion Elite, Kuala Lumpur. Designed by the brand’s Executive Creative Director, Stuart Vevers, this newly inaugurate­d two-storey store showcases the brand’s distinctiv­e modern luxury concept and is the largest Coach store in Southeast Asia.

Drawing from a wide range of influences, the modern luxury concept places a premium on contrastin­g textures and luxe materials.

The new retail space features a 36-foot-tall glass block facade, face-lit logos and impressive blackened metal detailing.

Also, an intimate entrance welcomes visitors while warm lighting and inviting interiors create a sense of discovery.

With a nod to the brand’s her- INSPIRED by the vibrancy of the Islamic fashion scene and in an effort to further expand the industry, Asia’s first Islamic fashion week will be held in Malaysia from March 30 to April 2.

It is a uniquely designed trade event aimed at showcasing the blend of modest fashion with cutting-edge style that is within the Islamic context.

With the theme “Establishi­ng Asia As A Global Centre For Islamic Fashion”, it aspires to be the most influentia­l Islamic fashion and lifestyle marketplac­e in Asia by creating an avenue for the Islamic fashion business community to share their experience and knowledge.

Tun Abdullah Ahmad Badawi is the honorary patron for the Asia Islamic Fashion Week 2017 (AIFW17), and he is accompanie­d by the internatio­nal adviser, Alia Khan, as well as fashion influencer­s such as Dian Pelangi, Mizz Nina

and Melanie Elturk. Since Malaysia is the host to this inaugural show, the retail industry will convene at Kuala Lumpur Convention Centre to spot the latest trends in Islamicins­pired apparel, accessorie­s, cosmetics and resources. There are three main components to the event and they are the Fashion Trade Show, the Fashion Show and the Fashion Interact. In this debut edition, more than 10,000 visitors, 180 exhibitors, 100 designers, 100 internatio­nal trade buyers, fashion influencer­s, business executives, fashion photograph­ers, and media from over 20 countries are expected to take part. The AIFW17 is organised by AIFW Event Sdn Bhd, supported by MATRADE and SME Corporatio­n Malaysia, and is held in collaborat­ion with Islamic Fashion and Design Council. – Yeo Chia Hui

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Kim Raymond and Keith Foo. Hunny Madu. Nora Danish. Sheena Liam. Juliana Evans. Sona One and Joe Flizzow. Afgansyah Reza and Jessica Jung.
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