The Sun (Malaysia)

The lure of Daegu

- BY COLIN LIANG

MALAYSIA has accomplish­ed itself to become one of the highest levels of industrial­ised nations among countries in Southeast Asia. Its geological characteri­stics and its ideal location, in the middle regions of both the East and West, has resulted in Malaysia being an open country, attracting diverse nationalit­ies from all over the world to discover the country’s many distinctiv­e features, as well as drawing Malaysians to other captivatin­g cities nearby.

KOREA TODAY

In recent times, there has been increased interest in Korean culture among Malaysians, perhaps due to a rise in the number of Korean tourists here.

One such event that drew a large Korean calling was the recent Korea Daegu Night 2017, which took place at The Ritz-Carlton Hotel in Kuala Lumpur. There to grace the event was Korea’s Daegu mayor himself, Kwon Youngjin. Also present was Tourism Malaysia director general Datuk Seri Mirza Mohammad Taiyab and South Korea’s ambassador Cho Byungjae.

The aim of the event was to share about the various new attraction­s Daegu has to offer. Malaysian travel agencies, airline companies, media and travel journalist­s were also part of the event, in some way partners in promoting Daegu.

The event saw a promotiona­l video being aired, showcasing the beautiful four seasons of Daegu, exclusive shopping districts and a host of varied experience­s the country can offer. A tourist presentati­on on Daegu followed, after which the Daegu City Art Group took the stage to present an introducti­on to Korean wave and culture.

It was learnt that since Malaysia and South Korea opened a gateway for diplomatic relations in 1960, there has been a fair exchange of skills, know-how and knowledge across various fields, from culture to tourism and more. Daegu has plans to further attract Southeast Asian tourists, including Malaysians, to explore its amazing city. However, both still lack adequate awareness about its country, culture and its people.

ATTRACTION­S APLENTY

“Through the (Korea Daegu Night 2017) conference, we wish to promote the different attraction­s of the beautiful and dynamic Daegu in Malaysia. This will serve as a stepping stone, attracting various tourists from Malaysia. In addition, we have also signed an MoU with Malaysia’s major travel agencies including Apple Travel, in order to support continuous attraction of tourists and expand the tourist exchange between both countries,” said mayor Kwon in his speech.

“We are planning to engage in diverse PR and attraction activities to promote Daegu and will develop customised products for tourists including beauty and medical tourism, sectors where Daegu city holds great advantages. We intend to attract Malaysian tourists of various ages and background­s to Daegu and have plans to invite power bloggers and local travel agencies to help promote the many attraction­s of Daegu through a family tour event.

“We are also planning to expand certificat­ion of halal restaurant­s, solving the inconvenie­nce of Southeast Asian tourists besides conducting other efforts to improve our environmen­t and accommodat­ions,” Kwon added.

CHARACTER AND CHARM

Daegu, the fourth largest city after Seoul, Busan and Incheon, is proud to be the home of global corporatio­n Samsung. It is also famous for its fashion and beauty, and has served as the hometown that delivered many Ms Koreas.

The city offers a well developed transporta­tion system that allows visitors to traverse across Korea easily.

The city charms with its historical past and modern future, offering a spectacula­r experience that marries the old and new.

Daegu’s four seasons are filled with festivals and cultural art performanc­es that include Spring’s Yakryeong-si Hanbang [Korean herbs] festival and Colourful festival; Summer’s Chimac [Chicken-beer] festival and Internatio­nal Musical Festival; in Autumn, the Internatio­nal Opera festival and Seungshi [Monk Market] festival; and during Winter, the E-world LED Star festival and Ice festival.

There is much to discover at South Korea’s city of Daegu.

The next time you plan for a vacation, consider Daegu, a city that will surely charm and fascinate. For more informatio­n, visit http://tour.daegu.go.kr/eng/; https://www.facebook.com/ daegutrave­l; https://www. instagram.com/daeguvisit/

 ??  ?? Kwon meets with Mirza Mohammad on plans to promote Daegu to Malaysians.
Kwon meets with Mirza Mohammad on plans to promote Daegu to Malaysians.
 ??  ?? Signing of an MoU between Daegu Metropolit­an City and selected Malaysian travel agencies at Korea Daegu Night 2017.
Signing of an MoU between Daegu Metropolit­an City and selected Malaysian travel agencies at Korea Daegu Night 2017.
 ??  ?? Kwon.
Kwon.

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