New look, same good quality
> Watsons Malaysia introduces new store ambience that comes with improved perks and experiences
WATSONS Malaysia went through a revamp and introduced its “new look”, strengthening its “Look Good, Feel Great” message, while remaining relevant as the people’s one-stop beauty and health retailer in Asia.
REFURBISHED AND REVITALISED
“This new look is a holistic approach to provide a better shopping experience for our customers, from our store’s look and feel, to our customer service, product innovation, even enhancing Watsons’ own product label,” said Watsons Malaysia general manager and country head Caryn Loh at the unveiling of the store’s new appearance.
The event featured a starstudded fashion show introducing Watsons’ new staff uniform, aimed at enhancing the fresh and energetic image of the company that provides a holistic shopping experience. Local celebrities including Fuying and Sam, Amber Chia, Alvin Chong, Arja Lee, Husna Mustaffa and Kit Mah were among those who took to the runway to parade the new image. The uniforms are expected to reach nationwide stores in the coming months.
ENHANCED PRIVILEGES, BETTER BENEFITS
“Watsons wants to continue being relevant to our customers every day, at the same time inject energetic values that are positive, optimistic and upbeat to help our customers feel good. At the same time, Watsons carries on as the expert in health, wellbeing and beauty, and remains a brand customers can trust,” added Loh.
“We are giving our customers more reasons to visit our stores where we offer a wide range of goods and products. At the same time, we reward our loyal customers through our loyalty programme offering exclusive deals and members only opportunities in store and online,” said Watsons Malaysia customer director Danny Hoh.
Besides the new look of the stores, Watsons VIP Card also got a makeover, in this case providing added health club rewards. The VIP card now offers eight exclusive members-only benefits: Lifetime membership with just one registration fee; Great deals at more than 1,000 #watsonsrewards merchant locations; Earn one point for every RM1 spend; Pay using points (200 points for RM1); Earn 2x points on all Watsons Brand products; Earn 5x points during your birthday month; and Earn 5x points when paying with Watsons VIP card. New VIP members will be showered with RM300 worth of Watsons vouchers, 500 VIP points upon activation, and RM5,000 worth of health club, dining, travel, beauty and lifestyle reward vouchers. Visit Watsons Malaysia website for more.