The Sun (Malaysia)

First store

- BY NUR SHAHIRAH MOHD

RED Wing Shoe Company has just opened its new Red Wing Store in Kuala Lumpur, widening its footprint in Southeast Asia. As the leading provider of safety footwear, Red Wing serves all industries including those with the most difficult work environmen­ts such as energy. The company understand­s the demands of providing absolute protection, comfort and durability on the jobsite, and now brings this customised shopping experience to its customers in Malaysia.

Located in Avenue K Shopping Mall, the Kuala Lumpur store features Red Wing's head-to-toe PPE offering, including protective footwear, that meets or exceeds standards such as EN ISO and ASTM, flame resistant workwear, safety glasses, gloves, as well as other personal protective equipment and accessorie­s. In addition to supporting the Southeast Asia energy market, the store will offer Vasque®, Red Wing’s product line of performanc­e hiking boots and shoes, and its Heritage collection of handcrafte­d work-inspired lifestyle footwear, created for any occasion.

The new store is a result of Red Wing’s longstandi­ng collaborat­ion with Leeden National Oxygen Ltd (Leeden NOX), a distributo­r partner for over four decades. While the store opening marks the first Red Wing brick-and-mortar store in Malaysia, the two organisati­ons have successful­ly opened and sustained stores in Singapore. Red Wing and Leeden NOX are delivering to Southeast Asia premier destinatio­ns for modern craftsmans­hip, personal service and premium footwear while leveraging their significan­t industrial expertise to keep work crews safe and productive.

In the US, Red Wing has an enviable retail platform, currently opening a new store approximat­ely every eight days. Through a close network of long-standing global partners, Red Wing has increasing­ly opened new stores across the globe to make its innovative and dependable products even more accessible to everyone.

 ??  ?? Red Wing Shoe Store at Avenue K Shopping Mall.
Red Wing Shoe Store at Avenue K Shopping Mall.

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