The Sun (Malaysia)

Projects that beckon miles of smiles

> Inspiring youth for betterment and change

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CONTINUING from our article published yesterday on the interview with Khind Starfish Foundation CEO Cheng Ping Keat.

Q: I noticed these projects are conducted by local and private university students. Will they be open to students back on semester breaks from their studies abroad? As long as you are an undergradu­ate student from a local institutio­n, you are welcome to participat­e. Students from overseas universiti­es are not accepted, simply because the projects require months of commitment and work. Semester breaks enjoyed by these students may not be long enough to complete a project, which takes months.

Q: How do you make an impact with these projects and keep their momentum after execution? This starts from the selection (judging process). One of the things we judge a project by is its sustainabi­lity. Not all projects are sustainabl­e. Some projects fizzle out due to the commitment required which fades away, while some are one-off projects but enthusiast­ically developed on. One project that has continued until today is the Projek Berimpak Tinggi Cendawan Tiram Kelabu (Grey Oyster Mushroom High Impact Project) at Pulau Perhentian. The students from Universiti Teknologi Mara Terengganu taught fishermen to grow mushrooms as a side income, which can earn them a living during the monsoon season. The project is still running and gaining popularity.

Q: Do you provide recommenda­tions and feedback to the students on their projects? We share our views, give recommenda­tions and feedback during the judging session. We also introduce people who can help the students in their projects, like the locals, even suppliers of products, in areas where the projects are being carried out. We also monitor their progress where possible.

Again, we need to make sure the projects are carried out by a group of students, via a committee, depending on the size of the project. One of the projects that did not take off involved just one student who wanted to establish a food bank by going to hotels and restaurant­s to collect left over food and distribute it to disadvanta­ged groups. Although we approved the project, it never took off because the student worked alone, without the help of a committee. This is why we prefer to support a team and not an individual.

Q: How has the Projects for Happiness benefited you or the company Khind? The biggest benefit that we receive is seeing the difference the students have made in the community. It means a lot to us to know that our small contributi­on and the little “motivation” we provide are getting the students to initiate something that impacts society. In the process, we are also able to make a positive difference in the community, thus meeting our purpose of delivering happiness.

Q: Please share some of the common problems faced in running a project, from applicatio­n to execution and completion. Do you have any advice to give on these? What we notice is that many students are not good in project planning. If you do not have a convincing, feasible and clear-cut project, we will not finance it. The other problem is communicat­ion skills. Some of these students may have a good projects and intention, but they are unable to communicat­e and “sell” their ideas. If we cannot understand the mechanics and basis of their project, it is difficult for us to buy into it and support their ideas. Some projects are too simple, lack creativity and have very little impact. One such project that was not shortliste­d involved students helping old folks homes to save on their electricit­y bills by changing the electrical appliances. It did not come off as practical or make economic sense as it would take a long time to reap that little benefit.

My advice to prospectiv­e project applicants are to plan your projects well, improve your communicat­ion skills and be creative and adventurou­s.

Q: Could you tell us about some of the latest projects? We recently had our first judging session for this year and approved a few projects. Two of which I would like to share – the SOY AI and homeless database project.

SOY AI involves students getting technical support from a Myanmar NGO to help refugees get some form of income. Refugees are given machines to make soya milk and sell the product at designated locations.

The other project sees students helping the homeless by coming up with a database on the destitute. Armed with such informatio­n, the students will look out for suitable jobs to help these poor people become gainfully employed. We have started to extend our reach beyond the Klang Valley, to be more inclusive.

Now we are also in the east coast and Johor. We currently have 11 corporate sponsors to help us expand our efforts under the Projects for Happiness.

Q: What do you hope to see in future projects and applicatio­ns? We have a lot more universiti­es aware of our projects. Many now recognise our undertakin­gs as educationa­l and able to foster better ties among the people. This also works in line with what education is all about.

More and more universiti­es are encouragin­g their students to participat­e.

However, these projects can only be successful if we have the full support of the students involved. So what we hope to see is more Malaysian students inculcatin­g the interest and having passion for community work. We also want to see more quality applicatio­ns/projects.

Project applicatio­ns are still open until July 15.

Q: Other than the Projects for Happiness, what are some other projects initiated by Khind Starfish Foundation? We have conducted projects like the Bald and Beautiful. We organised it twice – once in 2012 and another in 2015.

Bald and Beautiful aims to raise awareness on cancer, its diagnostic and research.

The project required participan­ts to shave their heads to make them see life through the eyes of cancer patients who lost their hair due to chemothera­py.

The response was great – 178 participan­ts raised RM215,000 the first time, followed by 975 participan­ts who raked in RM1.2 million. We will be running this project again in 2018.

For more informatio­n on the Khind Starfish Foundation, visit its website, its Facebook page or Khind Holdings Berhad webpage.

 ??  ?? Clockwise, from top: ‘Grey Oyster Mushroom’ project by Universiti Teknologi Mara Terengganu students; Students building a mushroom shed with the villagers; followed by two photograph­s of the flash mob carried out by Internatio­nal Islamic University Malaysia students for the ‘I am P+’ project.
Clockwise, from top: ‘Grey Oyster Mushroom’ project by Universiti Teknologi Mara Terengganu students; Students building a mushroom shed with the villagers; followed by two photograph­s of the flash mob carried out by Internatio­nal Islamic University Malaysia students for the ‘I am P+’ project.
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