Changing the future
> Yen Pei Tay hopes to launch Simplify abroad
With that it began, a journey to the future. Graduating with a Bachelors in Computer Science and completing his Masters in Business Administration in Manchester, Yen worked in a telecommunications company for 15 years before deciding to be an entrepreneur. Although starting out was hard, he did not give up. He had the technology first before coming up with the idea, and the trust from people was what he needed to develop the app. Initially, Yen and his team decided it was a a stainless steel cover, and cool-touch handles for a better handling experience.
Khind products are safe to use as their place safety as their top priority when it comes to product development. Hence, the Khind 8 Series Rice Cookers are equipped with a thermal fuse protection to prevent overheating under unusual circumstances which may potentially cause damage to the product.
The best feature of all, the rice cookers are able to cook various types of rice including white rice, brown rice, red rice and other types to suit your needs. Considering that rice is the staple food for Malaysians, the Khind 8 Series Rice Cookers are extremely durable for everyday use, good idea to go to mobile operators and pitch their initial idea of sharing a home WiFi password to a cloud, allowing people to exchange credits and loyalty points. But thinking of the trouble they had to go through, they decided it would be more suitable if they went with a different proposition.
Yen is not only the founder of the app, he also designed the entire app himself without a graphic design or multimedia background, saving a ton for not hiring a graphic designer.
Without a loan, they spent less than RM50,000 on the development of the app. Like a butterfly breaking out of its cocoon, the organisation officially started in August last year.
Starting an awareness campaign was a way to allow consumers to pay more attention to how much they would actually pay for a SIM card and the data plans that come with it, rather than buying cheap data from another user who has data to spare.
How it works is simple. The app allows users to resell their extra data with just a touch of a button. There is no fixed price range, instead the price users wish to sell per GB of data. Users are also authorised to sell in different currencies.
For example, if the trafficker wants to sell their data for RM3 per GB, the purchaser would first know if their data is fast or slow through the icons placed next to the trafficker’s name. After making payment through credit card, debit card or PayPal, consumers will be allowed to use the internet. If the data paid for is not used, consumers will not be charged and come with a two-year warranty.
Khind products are available at major retail outlets. For more information, log on to www.khind. com.my or call Customer Careline at 1800-88-0032, KL/Selangor (03-7839 2001), Penang (04-537 2803), Perak (05-541 7520), Malacca (06-2815 717), Johor (07-355 8991), Pahang (09-568 9711) or Kelantan (09-744 8900). You can also purchase online at www.khindonline.com extra. Traffickers are able to change their settings to whether they want an encrypted password or password-less.
“It is like an open competition,” Yen claims. “Imagine if everyone is connected to their 4G, the tower will have to serve each and every phone. But if everyone is willing to share their data using data sharing or as we love to call it, data pulling, it creates less traffic, less congestion to the data network.”
Simplify only profits about 20% of the sold data. For example, if data was sold at RM3, the company profits about 60sen from that.
“It is really not about the money,” Yen said.
Currently approaching almost 50,000 downloads, Simplify is now an award-winning start-up by winning the top 50 most innovative companies in Southeast Asia.