A new beginning

> camel active targets the younger consumers

TARGETED towards consumers aged between 25 to 35, camel active’s Denim Collection’s identity is represented by the image of the young, modernminded man with a strong personality and a unique character.

Living in a post-modern society, embracing the unpredictability of everything, especially the everchanging nature of the fashion world, the new season’s Denim Collection is all about subtle colours, monochrome shades, light washed, and all-white shapes.

Expressive when associated with individual personality, the overall look of the Denim Collection is one that is polarising and versatile against turbulence, with garment dyed jersey shirts, salt-washed denims, and sweat bomber jackets being the highlight of the collection as staples in any wardrobe.

With products emphasising on comfort and durability over everything else, yet also compromising in style, camel active’s Denim Collection draws attention to details, such as the mixture of textile and leather lining for durability on the footwear, creating the perfect set of shoes with comfortable insoles for long walks.

Due to their expert workmanship and earthy designs, the bags and small leather goods stand for quality and authenticity, as the materials used are comprised of raw denim, suede, nylon and canvas series, and some with leather trimmings. The backpack has a convenient grab handle, padded straps and back for comfort, multiple pockets and along with a lined laptop compartment. The blend of different styles and materials has ultimately produced eye-catching bags and small leather goods.

In Malaysia, camel active is sold in exclusive camel active stores in prised: the male romper has sparked both sartorial critique and social ridicule.

While the garment's backers see it as a comfortable, fun or even boundarypushing option for men's summer fashion, detractors see it as an attempt to normalise puerile, pyjama-style daywear. Kuala Lumpur, Putrajaya, Petaling Jaya, Kajang, Seri Kembangan, Shah Alam, Klang, Ipoh, Penang, Kuantan, Melaka, Johor and in camel active outlets in every leading department store and major fashion retailer.

What's more, the gender politics of RompHim's marketing campaign has come under criticism from one Huffington Post commentator for representing a "fragile masculinity".

Only time will tell if consumers listen to fashion journalists' pleas to put an end to brompers, as the debate is only just starting to heat up. – dpa

The diverse Denim Collection by camel active.

'Male rompers' could seriously become a new look for men.

The light washes give the collection a cleaner look, which embodies the true statement of casualness.