Stellar Taiwanese products

ORGANISED by the Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA) – the most innovative products, gadgets and avant-garde goods from Taiwan are currently being displayed, till July 16 in Malaysia at 1-Utama Shopping Centre’ s LG Oval floor.

Visitors will also see and experience some of the latest breakthroughs in product design and function, configured in gaming laptops, smart devices, exercise equipment, home appliances and other such devices/gizmos, including the famed Taiwanese bubble tea.

All products at the fair exhibit the Taiwanese Excellence logo, which constitutes a trusted symbol of innovation awarded to only the best of Taiwanese products.

Browse through and purchase high-quality communications and IT branded equipment such as Acer, Asus, MSI and D-Link; or check out sports and leisure labels like Kenda, Johnson Fitness; even the innovative Ta-Da Chair; and home appliances made by Feca, Cashido, KSS and others.

External Trade Development Council’s strategic marketing department vice-executive director Tony Lin explained how “Taiwan’s passion and commitment towards the creation of groundbreaking products has led to the nation emerging as one of the world’s leading innovation centres, brimming with visionary companies and brands, and ingenious local talent.”

Besides state-of-the-art gadgets, visitors can also see product demonstrations, cultural performances and participate in contests offering prizes worth over RM10,000. A must-visit for tech-afficionados and fans of Taiwanese goods.

At the Taiwan Excellence Pavilion launch- From fourth, left: Step2Gold Mark Chen; its president Boris Pao; Taiwan Trade Centre KL director Tasha Hsiao; Lin; Taipei Economic and Cultural Office, Malaysia rep James Chi; Matrade Market Access Station China unit director Ong Yew Chee and Asus Malaysia country manager Leo Tseng.