2,000 chip in for good cause
KUALA LUMPUR: The 13th edition of the Roasters Chicken Run (RCR) at Berjaya Times Square attracted some 2,000 participants yesterday.
What sets it apart from other runs is that participants are required to balance an egg on a cone, and make it to the finish line without breaking the egg.
Berjaya Food Berhad chief executive officer Sydney Quay said proceeds from the event will be contributed to the Food Aid Foundation, a non-profit organisation which acts as a food bank to provide basic food to charitable homes nationwide, including rehabilitation and feeding centres, as well as to poor families.
“RCR is one of the significant events in our calendar because it fits our objective to promote healthy living and also allows us to give back to the community.
“A huge part of the funds raised from this event will be translated to nutritious meals contributed to the needy while the remainder will be donated to various organisations through Food Aid Foundation,” Quay said when launching the run.
He added Kenny Rogers Roasters’s (KRR) collaboration with the Food Aid Foundation in the last two years has managed to produce a total of 3,340 wholesome meals for 35 homes and organisations between July 2015 and March this year.
RCR is co-organised by Berjaya Times Square and Berjaya Times Square Theme Park with supporting partner Ultron.
Registered participants received gifts worth more than RM100, including an exclusive RCR T-shirt, Berjaya Times Square Theme Park entrance wristband, a goodie bag, finisher’s medal, and an e-cert.
The runners had to run a pre-designated route of 5km (for runners aged 13 and above), or 2km (for runners aged seven to 12 years).
Avid runner Syed Danial Syed Rosli, 20, said he is happy to be able to contribute for a noble cause.
“I always run on weekends, but what makes today’s run so significant is that I can contribute to the less fortunate while I do what I love the most.
“People should support such events because everyone plays a role in society,” he said.