The Sun (Malaysia)

Something nice for the needy

> Donation campaign to help families put food on the table

- BY VATHANI PANIRCHELL­VUM

KUALA LUMPUR: For just RM100 a month, you can help provide a poor family with some much needed groceries to cope with the high cost of urban living.

What’s more, while contributi­ng to society through the #GrocerySom­ethingNice programme, you will also receive a tax-exemption receipt from the Kechara Soup Kitchen Society for your donation.

#GrocerySom­ethingNice is an extension of the annual #SaySomethi­ngNice programme organised by Zubedy in partnershi­p with Kechara Soup Kitchen.

The campaign for 2017 kicked off yesterday with theSun making a donation to provide groceries to 10 needy families for 12 months.

In handing over theSun’s donation to Kechara Soup Kitchen Society project director Justin Cheah yesterday, Sun Media Corporatio­n Sdn Bhd executive director Ching Chun Keat hoped that more companies and individual­s will contribute to the project.

“We sincerely hope all Malaysians will rise to the occasion to help our urban poor in this challengin­g year, especially since so many are having difficulti­es in coping with the rising cost of urban living,” Ching said.

The donation of RM12,000, via theSun Cares Fund, will cover the supply of groceries to 10 families for a year, at RM100 per month.

Part of the groceries supplied include daily necessitie­s like rice, salt, sugar, soya sauce, cooking oil, biscuits, powdered milk and some canned goods.

Although the donation is for RM100, the total value of the bag is estimated to be about RM130 or more because the supplies are sourced from manufactur­ers or wholesaler­s.

Ching said besides the donation, theSun will also be carrying advertisem­ents and stories to promote the concept of #GrocerySom­ethingNice during the campaign period from now till Sept 16.

“We started the #GrocerySom­ethingNice last year after we donated some food. We noticed that there were a lot of parties donating ready meals to the needy and homeless, and some food went to waste,” said Zubedy managing director Anas Zubedy.

“So we thought it would be better to take it up a step, and donate groceries to families who cannot afford it so that they can cook for themselves,” he added.

The public can donate RM100 to fund a month’s worth of groceries or RM1,200 for a year’s worth of groceries for one family.

“Donations can be made directly to Kechara Soup Kitchen and they will identify the family in need of assistance,” he added.

Meanwhile, Cheah said Kechara sees to 200 families in getting them monthly groceries to cover their essential needs.

“This would solve food shortages of the needy and the homeless. They can now prepare their own meals at home, and whatever little earnings they have can go for other needs like rent and medical bills,” he said.

Donations can be made through Kechara Soup Kitchen Society’s Maybank account number 5122313348­74 with the reference #GrocerySom­ethingNice or #GSN.

Also present was theSun managing editor Freddie Ng.

 ?? ADIB RAWI/ THESUN ?? From left: Anas, Cheah, Ching and Ng at the event.
ADIB RAWI/ THESUN From left: Anas, Cheah, Ching and Ng at the event.

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