Haircare is a serious business for men
BEAUTY may be a largely female-focused industry, but a new survey has revealed that men are also very attached to their looks – particularly when it comes to their hair.
According to the “Dove Men+Care 2017 Men's Hair Census”, eight out of 10 men in the US see their crowning glory as a reflection of their personal style, and as something that helps them look both masculine and professional. Six out of 10 wish they had healthier-looking hair, while one out of five men even admitted to feeling jealous of a friend's hair.
When it comes to style preferences, a whopping 90% admitted to touching up their hairstyle in the mirror at least once a day.
In terms of styling products, gel, pomade and even hair spray were revealed to be the tools of choice for 60% of the respondents. But perhaps the most surprising revelation of all was that one in five men would give up drinking for a month if it meant having stronger and healthier hair.
The census saw Dove's male-only line Dove Men+Care team up with comedian W. Kamau Bell to quiz men in all 50 US states about their relationship with their manes.
"Hair is a big part of my identity and the Census really proves how, as a culture, guys are putting an importance on the look and style of their hair," said Bell. "I was surprised that men from all walks of life held hair in such a high regard, and yet reflect their identity through hair in many different ways." – AFP Relaxnews