Be bold, go gold
THE Face Inc together with its product ambassador Tong Bing Yu launched the Limited Edition Gold Primer Mist in conjunction with the brand’s second anniversary at Pietro’s Italian Restaurant in Damansara Heights recently.
Since its launch last year, The Face Inc Primer Mist has become a must-have in women’s purses. This lightweight hydration face mist works to smooth and tighten skin in just 15 seconds, and provides an instant hydration boost of up to 15 times. With proprietary botanical extracts and a weightless blend of natural moisture preserving ingredients, it delivers an allday moisturised feel and plump appearance.
“We are shining the spotlight on one of our bestselling products, The Face Inc Primer Mist, which took the market by storm since its release. It has won multiple awards and has been featured in several publications throughout the region,” said managing partner of The Face Inc, Wilson Goh. “It became an instant favourite for those seeking long-lasting hydration, and so we came up with something special for our second anniversary celebration – a limited edition GOLD cased primer mist. It’s a beautiful and bold addition to your skincare kit.”
Established in 2015 and under the helm of Goh, The Face Inc brand has experienced phenomenal exponential growth, having now grown its presence in nine countries – Singapore, Malaysia, Indonesia, the Philippines, Cambodia, Hong Kong, Taiwan, China and Vietnam. Its 16 proprietary skin treatment products are being sold in more than 1,000 retail stores and by October 2017, the brand will be going into 25 countries.
With the set up of an intelligent online skincare consultation system “Dr. Rei” which helps customers precisely identify their skin concerns and prescribe the appropriate treatment products, the brand has not only made treatment products more accessible to consumers but has also made it more convenient and affordable to purchase the products.
The Face Inc Primer Mist retails at RM178. Packaging comes with one spray bottle and two refills (3x15ml). The Face Inc products are retailed exclusively at selected SASA stores throughout Malaysia. – Alex Chai