E-commerce sale #MYCYBERSALE 2017

SHOPBACK Malaysia (Shopback) recently announced its participation in the fourth edition of the Malaysia Cyber Sale (# MYCYBERSALE) as the official cash-back partner.

The online sale, which is organised by Malaysia Digital Economy Corporation (MDEC) and the National ICT Association of Malaysia (Pikom), runs from Oct 9 to 13.

Sources in MDEC said that the aim of the online sale is to promote e-commerce, provide good deals and savings for Malaysians and regional customers online, as well as “congregate” e-commerce companies on a single platform. shoppers and their expectations at this year’s #MYCYBERSALE. Below are insights gleaned from the 3,800 responses received: 77% of the respondents claimed they did know about the online sale. 62% of the respondents indicated interest in making a purchase during the five-day sale. Electronics topped as the most popular category of products that shoppers would purchase at #MYCYBERSALE, followed by health and wellness. It was learnt that discounts of over 50% would most likely attract customers. 42% of the respondents indicated spending RM200 and below at the upcoming online sale.

Sharing his thoughts on the survey was Pikom deputy chairman Ganesh Kumar Bangah who said: “Shopback Malaysia’s users are the exact type of user profile that #MYCYBERSALE aims to target. They consist of savvy individuals who use Shopback’s Cashback platform to make smarter purchasing decisions, ranging from essentials like transportation to indulgences like wellness packages, all from the extensive list of e-retailers they collaborate with.

The insights from this survey are helpful to us to form a holistic approach for target markets, which we eventually look towards delivering a bigger and better #MYCYBERSALE 2017.”

Visit www.shopback.my/ mycybersale or Shopback Malaysia Facebook page for more info.