MobmeAsia launches lock screen advertising

> SwypeOn allows users to engage with ads displayed on their phones and be rewarded with deals

PETALING JAYA: MobmeAsia is aiming to attract at least 25 clients within the next one month to advertise with its newly launched lock screen advertising application “SwypeOn”.

“The whole idea of SwypeOn is to win the contest for consumer attention,” MobmeAsia CEO and co-founder Felix Chu ( pix) said on the application which looks to integrate between traditional media and the mobile platform.

MBO Cinemas’ is the first to advertise with SwypeOn. Advertising agencies, media companies and companies looking for an advertising platform could leverage on this application to get their content exposed to users.

With this application, users will be able to engage with advertisements displayed on their screen by swiping left and in turn be rewarded with location based deals and promotions. In addition to that, Pulse, a cognitive sound recognition technology, will pick up commercials that are playing on other platforms such as television or cinema screen, and sync it with the users smartphone.

The application also enables real time viewing commerce, whereby users are able to make direct purchases as well as allow both clients and users to participate in polls and surveys.

Advertisers on their end, will be able to leverage on SwypeOn’s segmentation and demographic targeting capabilities to influence customer’s behaviour, provide premiums for products and promote purchases.

Advertisers will be charged as much as RM1.50 per swipe, to get their advertisements exposed on SwypeOn, and MobmeAsia use 20% of its advertising revenue to provide deals for their users.

The app is already available on Google Play Store for Android users. The company is also in talks with Apple to make the application available to IOS users.

Since the soft launch about a month ago, SwypeOn has managed to attract a user base of 300.

The company is engaging with social media influencers to promote the application while also spending about RM500,000 to advertise the application on television. Besides Malaysia, MobmeAsia is also looking to launch the application in Singapore and other parts of Southeast Asia.