IWK un­veils new logo, tagline

The Sun (Malaysia) - - NEWS WITHOUT BORDERS - – by

KUALA LUMPUR: In­dah Wa­ter Kon­sor­tium (IWK) yes­ter­day un­veiled its new logo, tak­ing a more mod­ern and sim­plis­tic ap­proach, while main­tain­ing most of its pre­vi­ous de­sign el­e­ments.

It re­places the pre­vi­ous logo, which has been in use since 2011, and is said to be con­sis­tent with the chang­ing times.

Keep­ing to the same font and blue and green colour pal­ette, the com­pany’s re­freshed logo has done away with the huge wa­ter wave placed at the bot­tom of the let­ters.

The sim­plis­tic ap­proach in the new logo will also ex­tend to all of its other fu­ture de­signs and prints, in­clud­ing bunting, posters and pam­phlets.

IWK also un­veiled its new tagline “New Life for Wa­ter”, in line with its vi­sion to be­come the pre­mium waste wa­ter com­pany.

Its chair­man, Tan Sri Abu Za­har Ujang, who launched the new logo and tagline, said IWK aims to pro­vide bet­ter ser­vices to the pub­lic in the fu­ture, for bet­ter health and en­vi­ron­ment.

“Also, the sup­port shown by the gov­ern­ment in pro­vid­ing bet­ter sewage sys­tem proves its far-sight­ed­ness,” he said in his speech at the Glasshouse at Se­puteh yes­ter­day.

Later, when speak­ing to the press, IWK chief ex­ec­u­tive of­fi­cer Faizal Oth­man said the new logo and tagline are aimed at en­hanc­ing the com­pany’s char­ac­ter­is­tics and make it more recog­nis­able.

“And with the tagline, it’s some­thing that will drive us to cap­ture new op­por­tu­ni­ties in the wa­ter in­dus­try, and not just stick to pro­vid­ing a sewage sys­tem.”

IWK, which was es­tab­lished in 1994, now serves 24 mil­lion of the coun­try’s pop­u­la­tion across 87 lo­cal au­thor­i­ties, treat­ing 5.4 mil­lion cu­bic me­tres of waste wa­ter daily.

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