AirAsia in-flight mag­a­zine soars with new look

The Sun (Malaysia) - - LIFESTYLE -

SLEEK, con­tem­po­rary, and packed with even more des­ti­na­tions, AirAsia’s award-win­ning in-flight mag­a­zine travel 3Sixty° re­cently un­veiled a fresh new look for its Oc­to­ber is­sue at the re­cent AirAsia’s Ten and Ter­rific event.

The new look co­in­cided with the travel mag­a­zine’s 10th an­niver­sary cel­e­bra­tion this year.

Since its first is­sue in Au­gust 2007, travel 3Sixty° with its high­lights on ex­cit­ing lo­ca­tions and vi­brant ad­ven­tures, cou­pled with an in­sight into the arts, cul­ture, and her­itage of dif­fer­ent coun­tries have given read­ers an ex­clu­sive take on plan­ning their next bucket-list holiday.

“The new look and feel makes the mag­a­zine more con­tem­po­rary and sleek, fol­low­ing the lat­est trends and di­rec­tions in the pub­lish­ing in­dus­try,” said Datuk Ka­marud­din Mer­a­nun, the ex­ec­u­tive chair­man of AirAsia Bhd, Group CEO of AirAsia X, and travel 3Sixty° pub­lisher.

“Apart from re­fresh­ing the pre­sen­ta­tion style ... it po­si­tions it­self as a con­stantly evolv­ing mag­a­zine that finds ways to sat­isfy the wan­der­lust in our read­ers.”

Fea­tur­ing a new logo, lay­out, con­tent, and over­all brand­ing, travel 3Sixty° has also switched to a more light­weight matte pa­per for im­proved fuel mileage, lead­ing to bet­ter deals for the air­line’s guests.

The in-flight mag­a­zine has also gone dig­i­tal with the all-new trav­, which al­lows read­ers to make trans­ac­tions for tour pack­ages and ac­tiv­i­ties con­ve­niently through their mo­bile de­vices.

“As we move to­wards be­com­ing a dig­i­tal air­line, we be­lieve the time is right to bring even greater func­tion­al­ity and ac­ces­si­bil­ity to trav­, which will be the home for all our travel-re­lated con­tent, in­clud­ing a trip plan­ner,” Ka­marudin added.

Ka­marudin was speak­ing at the Ten and Ter­rific event. Also present were travel 3Sixty° CEO Aaron Sarma, its regional man­ag­ing editor R. Ra­jen­dra, as well as AirAsia X CEO Benyamin Is­mail, travel plat­form Touristly chief strat­egy of­fi­cer Ikhlas Ka­marudin, and other top ex­ec­u­tives.

The event saw mul­ti­ple booths of­fer­ing good­ies and pro­mo­tions, in­clud­ing a stall from the National Cancer Coun­cil Malaysia (Makna), AirAsia’s in-flight meal provider Santan, and AirAsia Foun­da­tion, the com­pany’s hu­man­i­tar­ian ef­fort through en­trepreneur­ship.

For more on travel 3Sixty°, check out its Face­book page and on Twit­ter. – Marion Fer­nando

travel 3Sixty°.

(right, from sec­ond left) Ra­jen­dra, Ikhlas, Aaron, and Ka­marudin at the Ten and Ter­rific event; and (above) the new look

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