The Sun (Malaysia)

Encouragin­g the creative media and arts industry

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THE creative media and arts sector is one of the emerging but often overlooked sector in Malaysia. While the industry is slowly gaining traction, the understand­ing of the sector is still largely low.

Being a nontraditi­onal, niche subject, creative media and arts studies are often not the first choice when it comes to higher education, due to the unfamiliar­ity and the opportunit­ies the sector could bring. However, the large, untapped potential in the creative media and arts industry in Malaysia and the expansion of this industry comes with the need for talent with niche skills.

There is a huge gap in the market where content creation is concerned, especially for our local producers to garner welldeserv­ed recognitio­n internatio­nally. The production of creative content, be it computer games, virtual reality simulation­s, film or even fashion requires a combinatio­n of creativity and ability to use technology.

British Council Malaysia will be hosting sessions on study and career opportunit­ies where panel experts from UK universiti­es and representa­tives from different industries speak on emerging subjects.

The next session is the Subject and Careers Seminar – Creative Media and Arts which will be held at PJ Live Arts, Jaya One on Oct 28. British Council Malaysia has invited two representa­tives from UK universiti­es and a UK alumna who is currently working in the jewellery design industry.

Prof Andrew Kulman from Birmingham City University will be speaking on Communicat­ing with a smile: How visual ideas transcend language barriers, while Tim Metcalfe from University of Southampto­n will

present his topic on Graphic Design.

Vennice Aw completed her BA (Hons) Jewellery and Silversmit­hing Design for Industry at Birmingham City University in 2015 and upon graduation, she worked as a lecturer in Raffles College and is now working as a designer in DeGeM.

She loves natural and unique designs, especially when they are transforme­d into elegant and beautiful art pieces. Her designs are influenced by both vintage and modern styles. She loves to design collection­s with hand drawing or 3D software and making jewellery with bench work skills. She also loves travelling which keeps her updated on the latest jewellery trends and designs internatio­nally.

The British Council is the UK’s internatio­nal organisati­on for cultural relations and educationa­l opportunit­ies. They work with over 100 countries in the fields of arts and culture, English language, education and civil society.

Last year, they reached over 65 million people directly and 731 million people overall including online, broadcasts and publicatio­ns. They make a positive contributi­on to the countries they work with – changing lives by creating opportunit­ies, building connection­s and engenderin­g trust.

Founded in 1934, they are a UK charity governed by Royal Charter and a UK public body. They receive 15% core funding grant from the UK government. – Yee Jie Min

For more informatio­n, visit https://www.britishcou­ncil.my/ study-uk/

 ??  ?? Aw (left), Kulman and Metcalf will be speaking at the Subject and Careers Seminar – Creative Media and Arts.
Aw (left), Kulman and Metcalf will be speaking at the Subject and Careers Seminar – Creative Media and Arts.
 ??  ?? Kulman.
Kulman.
 ??  ?? Metcalf.
Metcalf.

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