28 and growing
> Sports Direct Malaysia opens flagship superstore in the city centre
SPORTS Direct Malaysia (Sports Direct) celebrated the official opening of its five-storey “super spacious store” along Jalan Bukit Bintang in Kuala Lumpur city centre recently. The new outlet marks the company’s 28th store since the brand forayed into the Malaysian market in 2011. Two more stores are in the pipeline, scheduled to open in 2018. easy for customers who know exactly what they want. Goods are categorised and displayed accordingly at specific zones.
Sports Zones Fitness & Fight Zone; Sheruns Heruns; Racket Centre; Boot Room; Game Room; Big Action; Team Sports; Swim Shop; Field & Trek; as well as Men’s, Women’s and Kid’s Sports Lifestyle zones. love. The brand is also happy to be part of building an active sporting community here, an objective which is in line with the efforts of the Youth and Sports Ministry to help transform the population from a sportswatching nation to a sporting nation,” Gibbons said. people to be more active in sports, regardless of age, demographic group, level of fitness or involvement.
The store, from “the other side of the counter” has also made it part of its culture to offer employment opportunities to the differentlyabled – “part of the company’s effort in being a more inclusive and diverse work place,” shared Gibbons.
In conjunction with National Sports Month this October, Sports Direct has some amazing deals and bargains. Check out the running attire and fitness deals offered until Nov 12. For more information, visit Sports Direct social media pages.