3 cheers, 3 brands, 3 awards
> Heineken, Tiger and Guinness awarded at Putra Brand Awards 2017
Abig sweep for Heineken Malaysia Berhad (Heineken Malaysia) who won three trophies at the recent Putra Brand Awards 2017. The Heineken brand, which was inducted into the Putra Brand Icon Hall of Fame in 2015, won gold, while Tiger received a silver and Guinness, a bronze.
Another proud moment for Heineken Malaysia having swept 24 awards at the Putra Brand Awards, since 2010. achievements of our core brands – Heineken, Tiger and Guinness. Our wins show that our innovative strategies for various product brands have resonated very well with consumers,” said Heineken Malaysia managing director Hans Essaadi.
After sweeping three awards, the company’s marketing director Jiri Rakosnik shared that the team was not about to rest on their laurels. “We’re motivated by our splendid wins tonight ... It demonstrates the health of our iconic portfolio and effectiveness of our strategic execution.
“With passion for quality, Heineken Malaysia will continue to deliver creative campaigns that showcase the unique characters of our brands; so watch out for more exciting moments to come,” said Rakosnik. “There’s More Behind The Star”; Tiger’s “UncageMusic” platform which ended with “Urbanscapes 2017”, the “#3890Tigers” movement and “Can you imagine a world without Tigers?” campaign; as well as Guinness’ biggest St Patrick’s Day celebration, the launch of Guinness Bright and other significant efforts.
It will be the new year soon and another exciting one for the Heineken Malaysia team, “giving our consumers more occasions to celebrate and more reasons to love our brands,” Essaadi added.