The Sun (Malaysia)

Experience a Tokyoite atelier

- BY YEE JIE MIN COMPILED BY PAN EU JOE

IMMERSE yourself in vibrant neon Tokyo street lights as Tokyo edge meets shu uemura at its new concept boutique in One Utama. Get inspired by trendy looks, learn to play with colours, shapes and textures, and most of all share your experience live at the urban Tokyoite atelier.

As a profession­al make-up brand from Tokyo, shu uemura has always focused on its founder’s vision of an “open atelier” – a space where women can freely explore different ranges of profession­al make-up in an open environmen­t which encourages them to find their perfect look.

The new flagship concept boutique brings forth a new level of shopping experience with the addition of a Play Table which features an automated conveyor belt for easy access to shu uemura’s top products.

Brows are at the heart of the brand’s expertise and a stand-alone brow station will allow customers to experience a range of services from introducin­g beginners to the art of brow styling to showing savvy customers how the latest brow trends can work for them.

The Shufie wall is a new design featuring neon-lighted shu-bear frames, giving customers a playful and “Instagramm­able” opportunit­y to share their experience live.

Dive into the colourful and spectacula­r choices of profession­al make-up and experience a whole new shopping experience with shu uemura’s Japanese art of service.

 ??  ?? The new flagship concept boutique brings forth a new level of shopping experience.
The new flagship concept boutique brings forth a new level of shopping experience.

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