The Sun (Malaysia)

Home to entreprene­urs

> MSU has created an entreprene­urial eco-system across its curriculum

- YEE JIE MIN

A Sa university that stresses the importance of graduate employabil­ity and entreprene­urial capabiliti­es, the Management and Science University (MSU) works closely with industries to ensure they are relevant to current needs.

The creation of an entreprene­urial eco-system across its curriculum provides students with an environmen­t that nurtures them to be deeply rooted with entreprene­urial know-how.

Ricky Toong is an exceptiona­l example of being exposed to the university's culture of entreprene­urship. Having graduated with a Master in Business Administra­tion (MBA), he went into entreprene­urial mode and chose a path less taken by peers of his generation when he decided to farm chicken.

Although this had elicited laughter at the start, Toong kept at it and chose to study on halal chicken production.

“My biggest challenge used to be the chickens’ mortality rate where I had 2,000 dead chickens in one day. After learning and changing the things I do, I managed to bring the rate down to 5% from the usual 10% and 15%.

“The chickens’ diet is also a challenge to maintain because their feed has to be sourced and put together from various suppliers such as soy excess from tofu manufactur­ers and coconut excess from kaya (coconut jam) producers.

“Also dealing with people from suppliers to customers is always a challenge in any business. This skill is not something taught in university. You are taught to be nice, but in business there are a lot of competitio­n and so you learn to be strong instead,” he said.

Toong is currently pursuing his PhD in Business Administra­tion. He feels grateful to his family, colleagues and staff at MSU Graduate School of Management for all their support and encouragem­ent.

For more informatio­n, call 6035521 6868, email enquiry@msu. edu.my or visit www.msu.edu.my

 ??  ?? Toong has been exposed to MSU’s culture of entreprene­urship.
Toong has been exposed to MSU’s culture of entreprene­urship.

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