The Sun (Malaysia)

A perfect shade of pink

> Carlsberg Malaysia’s top cider brand Somersby recently unveiled a limited edition fruity variant, the Sparkling Rosé

- MARION FERNANDO

BUBBLY, refreshing, and a hue too pretty to not Instagram, your go-to cider brand Somersby recently unveiled an exclusive new flavour – the Sparkling Rosé – with Malaysia being the first country in Asia and fifth in the world after Denmark, Norway, Finland, and Sweden to experience this elegant refreshmen­t.

Unlike its sweeter sister variants, the Somersby Sparkling Rosé has a more refined semisweet taste of apple rosé cider with a flirty flavour of red berries on the palate, reminiscen­t of a chilled glass of sparkling wine.

A sip of the luscious lightpink liquid leaves a fruity and fresh taste in the mouth, making this alcoholic beverage the perfect alternativ­e to wine, champagne or cocktails to celebrate this festive season, ring in the new year, or toast to your loved one on Valentines Day.

Carlsberg Malaysia managing director Lars Lehmann officially unveiled the stunning new drink at the launch in Kuala Lumpur recently.

Bottles of the Somersby Sparkling Rosé were then served to guests all decked out in accordance to the 50 Shades of Pink theme that night.

Lehmann said: “Somersby has upheld the best-selling cider reputation in Malaysia by always bringing consumers new excitement and experience­s through its various offerings,

“Today, we are thrilled to introduce Somersby Sparkling Rosé to Malaysian consumers, a liquid that is perfect for the festive celebratio­ns and works great as an after-work drink with friends or an accompanim­ent to light meals.”

For a limited six-month period only, head over to your nearest leading hypermarke­ts or supermarke­ts in Peninsular Malaysia, where you can treat yourself to a pack of four 330ml bottles, or a two-bottle pack sold only at 7-Eleven convenienc­e stores.

Additional­ly, you can try the effervesce­nt grown-up beverage at Somersby sampling events, taking place at leading restaurant­s, concept bars, and major hypermarke­ts and supermarke­ts, from now till February next year.

Be sure to also look out for special online contests and content dedicated to fans of the cool and contempora­ry Somersby Sparkling Rosé.

For more, visit the Somersby Malaysia Facebook page or website.

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