The Sun (Malaysia)

IN DEMAND

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Primarily, rare earths comprise a relatively abundant group of 17 elements. Its unique properties are used across a wide range of applicatio­ns, essential to manufactur­ers all over the world. Current times and lifestyles have generated high demand of rare earth oxides, otherwise known as REOs.

REOs play an important role in helping reduce energy consumptio­n especially in hightechno­logy and low-carbon industries such as electronic­s, audio visual, photograph­ic and music devices. Highly sought-after across the globe, REOs are also the answer to those looking for the best technologi­cal solution in producing high-powered magnets, wind turbines, catalytic convertors, oil cracking and hybrid motor vehicles, among others. environmen­t. Today, the company is proud to share about its “Advancing Hand in Hand With You” communicat­ion programme that embodies the company’s commitment to: 1) the rare earth industry; 2) the environmen­t; and 3) the communitie­s in which the company operates. “We have adopted internatio­nal best practices to refine, monitor and measure everything that we do to ensure that our operations are safe for our workers, our community and the environmen­t,” said Lynas’ CEO and managing director Amanda Lacaze ( pix). “Our commitment to sustainabi­lity encompasse­s all our business practices,” she adds. besides engaging with and contributi­ng to the communitie­s. Log on to the company’s website at www.lynascorp.com or Lynas Corporatio­n Facebook page to find out more on its communicat­ion programme or check out the video on YouTube at http://bit.ly/ 2BiJSkp “Everyone at Lynas is proud to have the opportunit­y to show the world our business in 2017. We had a lot of fun producing it. We hope you will enjoy watching about what we do,” said Lacaze.

Visit the Lynas Corporatio­n official website for more informatio­n.

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