A sense of nostalgia

INTERNATIONAL luxury fragrance brand Amouage, has introduced Beach Hut Man & Woman, the newest additions to the Midnight Flower Collection.

An evocative olfactory ode from Creative Director Christopher Chong, Beach Hut Man continues the narrative of its predecessor, the subtle and enigmatic fougère, Bracken. “Beach Hut Man tells the story of an iridescent aromatic idyll that unfolds in the fragrant wild garden of a beach hut, where the sweeping sand dunes meet the sea,” says Chong. “It liberates the senses and unleashes emotion as it explores the in- toxicating sublime of the shoreline during the mesmerising moments of sunset.” The Beach Hut Man narrative opens with a carefree fragrant mélange of Mint, Orange Blossom and Galbanum radiating light green and sweet floral notes nuanced with sensuous musk. As the story unfolds, the cool wood tones of Vetiver and luscious earthy notes of Moss hark back to the verdant forest, while Ivy quickens the pulse with a promise of adventure. As the sun sets on the horizon towards the end of the day, the fragrance is enwrapped with the alluring trail of Patchouli, Myrrh and Dry Woods that lingers into the evanescent amber sky.

Also a continuation of the narrative of its predecessor Bracken, the Beach Hut Woman fragrance captures the serenity of a deserted beach in winter. “This aromatic ode is a vintage flashback to the mesmerising beaches and forgotten summers. Beyond the weathered beach hut and soft, white sand dunes, a garden full of bright wild flowers blooms despite the crisp, wintery air,” said Chong. “The juxtaposition of warm and cool elements creates a scent that gives us all a sense of nostalgia.”