The Sun (Malaysia)

Seek feedback but stay true to your core values

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the brand where people can filter and compare products and services, as well as find the right products at any time.

Best piece of advice you ever got on your career. Do not care what other people think or say about you. People are always going to have an opinion. Seek feedback but stay true to your core values. You are not too young or too old to start something new. Like Marcus Aurelius said “Everything we hear is an opinion, not a fact”. Don’t let how other people see you get in the way of reaching your goals.

How do you stay abreast of issues affecting your industry? Our industry is changing very fast. So we need to stay up-to- date with all new techniques and changes, for example, in search engine optimisati­on or affiliate marketing. I try to implement and test as much as possible and really try to understand the data. Don’t just copy what you have heard or read but really test and look at the data in as many ways as possible.

What are the top three factors you would attribute to your success? Understand­ing of both technical and marketing aspects, setting personal goals for myself and self reflection.

Tell us a joke. Not much of a joke maybe but being Dutch I had to laugh real hard the first time I came across the brand Dutch Lady in the supermarke­t. We know the brand under a very different name in The Netherland­s.

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