Good outcome for Goodday

AS part of a campaign to spread the natural goodness of milk Goodday Milk sent milkmen to distribute milk around the Klang Valley.

A total of 50 “milkmen” disbursed 34,560 packets of Goodday Milk during the brand’s Goodday Milk Fest 2017 campaign, marking the first and largest milk sampling activation exercise in Malaysia. This won the brand recognition in the Malaysia Book of Records for “Most Number of Milkmen on Motorcycles for Milk Delivery”.

Dressed in eye-catching attire, the milkmen rode their motorcycles around the Klang Valley with the highest population, distributing packets of milk.

“We have always been a strong advocate of milk as it contains plenty of nutrients that contribute towards better health. In addition to the distribution of samples, it was important to educate members of the public in an engaging manner about the goodness contained within each carton of Goodday Milk,” said Etika Sdn Bhd marketing vicepresident Santharuban T. Sundaram.

It was a proud moment for employees at Etika, to receive the Malaysia Book of Records certificate at Etika’s office. Present were Etika senior brand manager Cheong May Yeen ( pix, left) who received the certificate from Malaysia Books of Records senior research journalist Nurasyikin Ramli.

Goodday Milk has two new additions to its UHT range – Green Tea and Honey. In all, the brand carries both pasteurised and UHT milk, of which the latter offers six healthy and delicious flavours.

For more information, visit www. facebook.com/gooddaymilkmalaysia