London Fashion Week in numbers

AS London Fashion Week continues to offer its creative vision for Autumn/Winter 2018 ready-to-wear, we check in on some of the figures relating to the hottest events in the industry.

792,696: The number of views that Instagram stories on the official London Fashion Week account received during the September 2017 edition of London Fashion Week. Expect fashionistas to be even more focused on their phone screens this time around – the official London Fashion Week Instagram account has since seen its number of followers jump to 150,000. be distributed on site for those looking for something a little stronger than coffee. Some 5,000 portions of Scavi & Ray Prosecco will also be served up to guests.

29: The number of inflatable Chubby Hearts that accessories designer Anya Hindmarch has installed at famous landmarks across the city to spread the love ahead of the new season.

3.5: The percentage at which the menswear clothing market is growing, according to Mintel 2017 statistics. While the menswear sector only accounts for 26% of the total clothing market, it is growing at a faster rate than womenswear.

The trend is also backed by the growing number of co-ed shows taking place during the womenswear fashion weeks of New York, London, Paris and Milan, with J.W. Anderson the latest big name designer to adopt the model in the UK capital this season. – AFP Relaxnews