Youthful glow
KIEHL’S Since 1851 introduces a new and improved Powerful-Strength Line-Reducing formula, increasing the concentration of Vitamin C to 12.5% and adding Hyaluronic Acid. Due to the difficulty of stabilising Vitamin C, improving the formula was no small feat. But with careful formulation trials and their expertise in working with Vitamin C, Kiehl’s chemists developed a new formula with an even more powerful, clinically-demonstrated performance.
“Our renovated formula, now with Hyaluronic Acid and a greater amount of Vitamin C, provides faster, better results,” says Dr Geoff Genesky,
FROM the laboratory of the highperformance Dr. Morita facial masks, now comes a brand-new series of beauty masks aptly named Dr. Jou Six Essence Hyaluronic Acid Masks. Staying true to its brand vision “to help ladies to have a more healthy and perfect skin”, Dr Jou Chun Hsu, CEO of Dr. Jou Biotech and the brainchild behind Dr. Morita masks, said: “These masks are much more effective than any facial sheet masks you can find on retail shelves. It delivers professional quality results at a price you can afford.”
With a base of 100% Hyaluronic Acid imported from Taiwan and the technology formulated in Japan, each mask is soaked in the goodness of nature by utilising timetested ingredients from the Asian heritage, such as bird’s nest, tremella and roselle. Dr. Scientific Director at Kiehl’s. “While Vitamin C is difficult to stabilise within a formula, the team worked meticulously to stabilise even more Vitamin C and deliver our most efficacious PowerfulStrength Line-Reducing Concentrate formula.”
Now, with the heightened potency and added ingredient of Hyaluronic Acid, the PowerfulStrength Line-Reducing Concentrate packs a new punch and gives skin and instant boost in the appearance of radiance and smoothness. Kiehl’s chemists carefully balanced the formula to allow it to absorb quickly without feeling greasy or oily. This new formula also features a pleasant, citrus scent.