Con­scious love

> The sev­enth edi­tion of H&M’s Con­scious Ex­clu­sive col­lec­tion con­tin­ues its com­mit­ment to sus­tain­able fash­ion

The Sun (Malaysia) - - FASHION - BY JA­SON LIM

ish artists Karin and Carl Lars­son, the new Con­scious Ex­clu­sive 2018 col­lec­tion of­fers beau­ti­fully crafted wom­enswear cloth­ing, lin­gerie, shoes and ac­ces­sories that bal­ances strength and soft­ness.

“The work of Karin Lars­son in par­tic­u­lar took on a lot of sig­nif­i­cance, her stylised mo­tifs, bold com­po­si­tions and use of colour through­out the house were ahead of its time,” said Ann-Sofie.

“She was such a strong woman and it’s that spirit that we chan­nelled,” she added.

Karin’s hand­crafted ta­pes­tries and needle­work, her love for their gar­den and con­trast­ing char­ac­ter­is­tics of the rooms in their home were key in­spi­ra­tions for the col­lec­tion.

These el­e­ments were clev­erly trans­lated into a stun­ning black flo­ral jacquard trouser suit that fea­tures an open slit at the back of the blazer and cropped flare trousers for a con­tem­po­rary touch.

Ab­stract prints and em­broi­deries were in­ter­preted into a white ECONYL® sleeve­less full-length dress in or­ganic cot­ton em­broi­dery and a green flo­ral metal­lic jacquard dress made from re­cy­cled polyester. Mean­while, re­cy­cled sil­ver made from scrapped metal ap­pears in the del­i­cate arts and crafts in­spired jew­ellery de­signed to go with the col­lec­tion.

“Ever since I learned about this col­lec­tion I’ve been re­ally im­pressed by what it stands for and the de­signs are equally ap­peal­ing. Fash­ion and sus­tain­abil­ity is no longer a con­tra­dic­tion in terms and I think re-us­ing and re­cy­cling is an im­por­tant ini­tia­tive across fash­ion,” said Christy Turling­ton Burns, this year’s face of the H&M Con­scious Ex­clu­sive cam­paign.

“It’s re­ally in­spir­ing to see such fash­ion-for­ward de­signs be­ing made from re­cy­cled ma­te­ri­als.”

The 2018 print cam­paign was shot by world-renowned fash­ion pho­tog­ra­pher Mikael Jans­son and stars Christy Thurling­ton Burns along­side Giedre Dukauskaite and Aamito Lagum.

The 2018 H&M Con­scious Ex­clu­sive col­lec­tion is a thor­oughly mod­ern ex­pres­sion of beau­ti­ful craft and pow­er­ful fem­i­nin­ity.

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