Walk­ing com­fort­ably

The Sun (Malaysia) - - FASHION -

RENOWNED Dan­ish footwear man­u­fac­turer, ECCO un­veiled its re­fur­bished store in Pav­il­ion Kuala Lumpur along with the launch of its Spring/Sum­mer ‘ 18 col­lec­tion re­cently.

Founded in 1963 by Jarl Toos­buy in an ob­scure town of Bre­de­bro in Den­mark, he be­lieves that “the shoe must fol­low the foot” and not the other way round. ECCO con­stantly cre­ates shoes that are more com­fort­able and long last­ing which en­ables peo­ple to move nat­u­rally.

More than 50 years have gone by and ECCO is still un­der the watch­ful guid­ance of the Toos­buy fam­ily in man­ag­ing ev­ery as­pect of the value chain.

From rawhide to re­tail stores, more than 350 mil­lion pairs of ECCO shoes have walked the earth to date, prov­ing the com­pany’s claim to be true in de­liv­er­ing un­com­pro­mised qual­ity and re­lent­less pur­suit of style at sen­si­ble price points.

These val­ues are re­flected

THE re­cur­ring H&M Con­scious Ex­clu­sive col­lec­tion show­cases the in­creas­ing pos­si­bil­i­ties of sus­tain­able fash­ion with a fo­cus on de­vel­op­ment and in­no­va­tion.

“It is a great thrill to in­tro­duce two new sus­tain­able ma­te­ri­als into the col­lec­tion. By cre­at­ing gor­geous lace made of ECONYL®, we con­tinue to stretch the bound­aries of sus­tain­able fash­ion,” says Ann-Sofie Jo­hans­son, cre­ative ad­vi­sor at H&M.

None­the­less, this year H&M in­tro­duces two new ma­te­ri­als, re­cy­cled sil­ver as well as ECONYL® – a 100% re­gen­er­ated ny­lon fi­bre made from fish­nets and other ny­lon waste, along with TEN­CEL™, re­cy­cled polyester, or­ganic linen, or­ganic cot­ton and or­ganic silk.

Draw­ing in­spi­ra­tion from the cre­ative home of the 19th and early 20th-cen­tury Swed- in its lat­est col­lec­tion span­ning across four se­ries, fea­tur­ing the ECCO COOL 2.0, CREPETRAY, SHAPE and VITRUS col­lec­tion.

With sea­sonal trends at the fore­front of all new ranges, the in­tro­duc­tion of COOL 2.0 bridges the gap be­tween per­for­mance and style, CREPETRAY com­bines her­itage and in­no­va­tion, SHAPE makes heels that look as good as it feels. The VITRUS does away with many of the com­pro­mises as­so­ci­ated with tra­di­tional Brogues. From busi­ness t o out­door and wal k i n g shoes, women are able to en­joy a va­ri­ety of for­mal footwear, ca­sual san­dals to out­door train­ers that suit any dis­tinct style.

Men, on the con­trary, are able to choose from for­mal slip-ons, ev­ery­day ca­sual lace­ups to out­door san­dals for a nice day out.

ECCO Spring/Sum­mer ‘18 col­lec­tion are avail­able at all ECCO stores na­tion­wide. – Ja­son Lim

An ethe­real wed­ding dress.

The VITRUS col­lec­tion blends old-school clas­sics with mod­ern in­no­va­tion.

SHAPE col­lec­tion has the per­fect sil­hou­ette de­signed for women with a dy­namic life­style.

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