Digital transformation conference
THE arrival of the Epoch of Technology, otherwise known as the Digital Age, calls for the critical need for businesses to transform. Change is crucial across all organisations, or face the impact of digital disruption. From MNCs and GLCs to SMEs and NGOs; success depends on the value to the enduser – the customer. While the point at issue may be digital transformation, the bigger question is – “Is the customer at the heart of your digital transformation?”
CustomerCentric Digital Transformation (DTCX19July) is a marketing conference crafted on how to unleash the true power of digital transformation by getting everyone to focus on the customer and partner, across all functions. Thought leaders from all corners of the marketing spectrum – global brands, marketers, start-ups, academics and authors – will be on hand to share insights. These field experts and authorities on the topic will journey with you through digital transformation within the context of the customer experience, the brand, communication and talent strategies; underpinned by CRM, and measurement systems, guiding you through the complexities of how to transform successfully.
DTCX19July will show you how to stay ahead of the game. Learn from the mistakes made and experiences gained, to leapfrog the learning curve.
The conference is driven by Paul Stewart – author of bestseller Branded Customer Service and current special advisor for strategy and transformation for P.S. Thinking, who has 25 years of diverse experience as a chief economist, CEO and consultant in organisational change, transformation and innovation. Joining him are key thought leaders, some of whom include: Rene Werner – Celcom Axiata Berhad chief customer service and customer experience officer. Mohd Adam Wee Abdullah – CIMB Group group CMO and chief customer experience officer. Imran Kunalan Abdullah – Digital Talent Development & Leadership and People Analytics advisor/ principal consultant. Stephanie Caunter – Catcha Group global director of marketing and communications. Date: July 19, 2018 Time: 8.30am to 6pm. Venue: Sime Darby Convention Centre, Bukit Kiara. Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights to leave with and implement in your organisations. Register during the June Early Bird promo and receive additional free tickets for group bookings. Normal price – RM2,300. Early Bird – register 7 pax at RM2,200 each and receive 2 free tickets; register 4 pax at RM2,200 each and receive 1 free ticket.
For more information or the entire agenda visit http:// marketingmagazine.com.my/ dtcxjuly19/, email amira@ adoimagazine.com or call 037726 2588.