Smooth and shiny tresses
NATURAL and botanical shampoos might not foam up like other chemical-laden shampoos, but that doesn’t mean it’s less effective. Lux Luminique, Japan’s No. 1 non-silicone hair care brand, prides itself without the use of parabens or artificial colours, for soft, smooth and shiny tresses.
Since its debut in Malaysia last year, the multiaward winning brand has been bringing the best of beauty and self-care rituals to pamper women with a moment of absolute delight, while bathing in the heavenly scent that lingers all day, or all night.
In addition to the three product variants – Damage Repair, Relax and Smooth, and Volume Shine, Lux Luminique recently introduced its brand new Superfoods Series and Botanical Pure as its latest expansion to luxurious hair care.
As the name suggests, the two Superfood-enriched shampoos and treatments are derived from 91% of natural ingredients, specially formulated to fortify a woman’s hair with the lasting manageability and noticeable, healthier shine she deserves.
Infused with acai berry extract, certified organic shea butter and black raspberry extract, the Lux Luminique Acai Straight is perfect for all hair types to stay healthy and smooth but excels with damaged and fragile tresses.
Another of the Superfood series is the hydrating Lux Luminique Goji Berry Moist that takes the nutrient-dense formula to the next level. With a conditioning blend of goji berry extract, pomegranate seed, certified organic aloe extract and camellia extract, the shampoo will transform a mere three-minute wash to restore hair’s natural elasticity for light, lasting hydration.
Last but not least, the Lux Luminique Botanical Pure formulated with the volcanic water from Auvergne, France, boasts not one but six botanical ingredients and seven essential oils, including grape seed oil, argan oil, aloe vera and green tea extract, together with an invigorating fragrance of orange peel, lemon and cedar wood.
Whether quenching parched tresses, or reinvigorating dull locks, the Botanical Pure will leave the hair nourished and tangle-free without the extra burden of artificial colours.
Retailing at RM37.64, Lux Luminique’s three new variants are available at participating supermarkets and pharmacies nationwide now.