Celebrating individuality and uniqueness
LANEIGE’S all-new limited-edition collection celebrates individuality and uniqueness. Laneige takes a surprise twist from its annual Laneige Meets Fashion in 2018 as the brand introduces Sparkle My Way this year, a collaboration with South Korean visual artist Kim GunJoo who communicates his work of art through drawings and patterns. The young and witty Kim is distinctively unique as he portrays charm and diversity through his art – standing true to Laneige’s Sparkle My Way concept this 2018.
Sparkle My Way is adapted from the brand’s beauty concept, Sparkling Beauty. Laneige believes that every women shine in their own extraordinary way. With an extra touch of sparkle, Laneige helps you to shine even brighter. Laneige values women who stay true to themselves by living a life filled with vibrant energy and bright smiles. Coupled with Kim’s art that shows character of individuality, Laneige Sparkle My Way tells a story of all women who celebrates their uniqueness.
This year, Laneige Sparkle My Way X Kim GunJoo focuses on using a bright background colour to portray liveliness and a free spirit through its brand message. The background colour of the limited-edition products are in sky blue and pink, aligning with the colours of the Water Bank and Fresh Calming series. The celebratory stars in blue, white and yellow shows the spirit of Sparkle My Way to project confidence, vibrancy and a positive synergy with its products, allowing all women to portray a lively and confident spirit from deep within.
The collection comprises Laneige Water Bank Hydro Essence, Laneige Fresh Calming Balancing Toner, Laneige Fresh, Calming Quick Morning Mask, Laneige Stained Glasstick (in selected shades), and Laneige BB Cushion – Whitening & Pore Control.
The limited edition collection Laneige Sparkle My Way x Kim GunJoo is available at all Laneige beauty counters and boutiques nationwide now. – Alex Chai