AirAsia X and Sony Malaysia search for joint ambassador
AIRASIA X celebrated a new partnership with Sony Malaysia by launching a global search for its first joint brand ambassador to represent both leading travel and visual technology brands.
The ten-week contest, dubbed ‘Through the Lens’, will
To win, participants need to share compelling images from any of AirAsia’s over 130 travel destinations worldwide.
AirAsia X group head of commercial Barry Klipp said: “Since its inception, AirAsia has been an enabler of air travel by providing consistently low fares.
“We are committed to innovation and technology, and with this Sony partnership, we hope our guests will be inspired to share their travel experiences wherever AirAsia flies, through their own lens.”
Klipp added: “We launched this contest with Sony to showcase how travel experiences can be told in amazing ways visually no matter what the budget – either through a smartphone, or with the best camera equipment in the market.”
Sony Malaysia managing director Satoru Arai said: “Due to the increase of smartphone penetration in the market, passion for photography has advanced rapidly within a few short years. People have started taking more aesthetic travel photos, which connect (thanks to social platforms) with complete strangers across the world.
“In collaboration with AirAsia, we believe we can keep the inspiration chain alive, and people will start capturing the beauty of everyday life through their lens.”
The grand prize is a moneycan’t-buy experience, where as joint ambassador, the winner will be rewarded with the chance to be part of exciting new AirAsia travel experiences, and be involved in exclusive product launches by Sony Malaysia.
The winner will also win free return Premium Flatbed seats and accommodation in Tokyo, to visit Sony’s Japan headquarters, as well as Sony’s new full frame mirrorless camera, Alpha A7 III K worth RM9,433, and Sony h.ear on 2 wireless headphones worth RM1,093.
Also up for grabs are nine consolation prizes, including AirAsia X flights, and a Sony RX100V camera worth RM4,299, provided weekly to the best creative story submitted on the contest’s microsite.
To enter the contest, visit throughthelens.airasia.com, and submit entries by uploading your travel photos with a creative story around it.