More than 700 commercial brand leaders attend MRCA CEO Night
KUALA LUMPUR: More than 700 industry prominent commercial brand leaders attended the 11th edition of the Malaysia Retail Chain Association (MRCA) CEO Night yesterday.
The event, which was first established in 2007, aimed to celebrate impressive leaderships that steered the country.
The attendees were mainly represented by 460 MRCA members, public figures, and industry leaders, which also include the presence of the world leading strategic consultant David Morey.
Themed “An Illuminating Evening with David Morey”, the event garnered an exclusive group of prominent VVIP and VIP attendees from various retailing, food & beverage, shopping malls and ecommerce industries.
During the event, Morey discussed on topic of empowering innovations for a winning transformation, and shared his thoughts on strategic planning, campaign management, government relations, law polling as well as media relations.
MRCA president Datuk Seri Garry Chua said that it is timely for Morey to share his insights on transformation of the Malaysian digitalisation and retail economy as smart cities are now emerging fast, introducing new practices and services.
Founded in 1992, MRCA currently comprising more than 460 retail chain stores operators as well as franchisors and covering more than 25,000 outlets throughout Malaysia. They include brands such as Poh Kong, Secret Recipe, 7-Eleven, OSIM, Bonia, Naza Motor and Mydin.
According to MRCA, the vast network of retail outlets help provide over 150,000 job opportunities to locals nationwide.